Senior Copywriter

Copywriter (App & Website) - InnerGize

Location: New Delhi (In-office)

Experience: 3-4+ years

Audience: Global

We are looking for a skilled, detail-oriented, and consumer-focused Copywriter to shape the voice of our brand across our app, website, and all user-facing digital content. The ideal candidate understands global audiences, can simplify complex ideas, and writes with clarity, warmth, and precision.

Responsibilities

• Own copy for app interfaces, onboarding flows, notifications, and in-app education.
• Develop clear, compelling, and conversion-oriented website copy for landing pages, product pages, FAQs, and microcopy.
• Adapt brand voice and messaging for international audiences.
• Collaborate with design, product, and marketing teams to craft cohesive user experiences.
• Refine scripts, educational content, and narrative flows to ensure they feel calm, informative, and trustworthy.
• Maintain consistency in messaging across app, web, email, and marketing channels.
• Conduct light research and user insight gathering to align copy with user needs and language patterns.

Requirements

• 3-4+ years of experience in consumer-focused copywriting, preferably in wellness, tech, or lifestyle brands.
• Strong understanding of writing for global audiences.
• Expertise in UX writing, microcopy, and high-conversion website copy.
• Ability to translate technical or scientific concepts into clear, user-friendly language.
• Strong storytelling ability and attention to detail.
• Experience collaborating with design and product teams.
• Organized, adaptable, and comfortable working with quick iterations and feedback.

Preferred Qualifications

• Experience in health, wellness, or sleep-related categories.
• Experience in startups.
• Basic understanding of SEO.
• Portfolio with strong UX or product writing samples.