Senior Copywriter

Position: Senior Copywriter

Company: I Knowledge Factory (IKF)

Industry: Digital Marketing

About Us:

I Knowledge Factory (IKF) is a leading digital marketing agency, dedicated to delivering innovative, result-driven marketing solutions to clients across industries. We are looking for an experienced and versatile Senior Copywriter to join our dynamic team. If you have 3+ years of hands-on experience in crafting compelling digital content and want to make an impact in a fast-paced, creative environment, we’d love to hear from you.

Position Summary:

As a Senior Copywriter, you will play a key role in ideating, writing, and supervising high-quality content across digital platforms. You will be expected to bring creative thinking, strategic insight, and strong leadership skills to help shape content that drives engagement and results for our clients.

Responsibilities:

1. Content Creation:

- Write clear, persuasive, and creative copy for websites, blogs, social media, and digital ads.

- Collaborate with the design and marketing teams to develop compelling copy that aligns with the

brand's voice and marketing goals.

2. Content Editing & Proofreading:

- Edit and proofread content for grammar, punctuation, and style consistency.

- Ensure all content is error-free and meets the highest standards of quality.

3. SEO-Friendly Content:

- Create SEO-optimized content by incorporating relevant keywords and best practices.

- Work closely with the SEO team to align content with search engine optimization goals.

4. Content Research:

- Conduct research to understand target audiences, industry trends, and competitors’ content

strategies.

- Stay updated on digital marketing trends and integrate innovative content ideas into projects.

5. Social Media & Blog Support:

- Assist in developing content for social media campaigns and blog posts.

- Help in managing social media content calendars and ensuring consistent messaging.

Qualifications & Skills:

Bachelor’s degree in English, Communications, Marketing, or related field.

3+ years of proven experience as a copywriter.

Exceptional writing, editing, and conceptual thinking skills.

Ability to adapt tone/style as per brand and platform.

Working knowledge of SEO principles and keyword strategies.

Strong communication and time management skills.