Social Media Executive

Agency Experience: 1 Year Minimum

Location: Goregaon East, Mumbai

Work Mode: Work From Office

Work Timing: 10 am to 7 pm, Alternate Saturdays Off

Bring Your Own Laptop.

Responsibilities (Included But Not Limited To) –

● Good command of English

● Manage all client social media accounts.

● Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

● Coordinates social media messaging with the SEM team, Graphic designers, Video Editors, Client Servicing team, etc. to ensure the client and the company’s digital presence.

● Audits and analyzes social media presences, including digital advertising costs and returns

● Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

● Create and maintain social media reports on a daily, weekly, and monthly basis.

● Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages

● Monitors and generates reports on competitor activity within social media spaces

● Suggest creative strategies based on your knowledge and research on current marketing trends and competitive analysis.

● Staying updated with digital trends and the industry.

● Ensuring no mistakes are made on the client accounts.

● Making sure that no postings are missed.

● Covering live events (even on holidays) if the client requests.

● Being proactive about new trends daily and aligning content.

● Handling influencer marketing for the brands handled by you.

● Creating and maintaining content banks.

● Being aware of the industry trends of the brand.

● Research documents and social media strategy documents to be created and sent to the client every month.

Requirements and Qualifications –

● 1 year of experience as a Social Media Specialist or similar role.

● Social Media Strategist using social media for brand awareness and impressions

● Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google, and other social media best practices

● Experience with doing audience and buyer persona research and market

● Good understanding of social media KPIs and Analytics

● Excellent multitasking skills with time management

● Great leadership skills and a Team Player

● Critical thinker and problem-solving skills

● Great interpersonal, presentation, and communication skills

● Education background in Marketing, BMM, or similar.