Social Media Coordinator

Job Description

The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group. This role offers a unique opportunity to take full ownership of digital marketing, including design, copywriting, influencer collaborations, email/SMS campaigns, and app notifications.Role & responsibilities Key Responsibilities: Social Media Marketing Plan and execute social media content calendars. Design creatives using Canva / Adobe (must be self-sufficient in designing). Write catchy captions and maintain a consistent brand tone. Manage Instagram, Facebook, LinkedIn, etc. Email, SMS & App Campaigns Plan and send email campaigns (Mailchimp/Klaviyo or similar). Set up SMS and push notifications (via WATI, MoEngage, etc.). Write short-form, high-conversion content for customer communication. Influencer Collaborations Research and onboard influencers (micro & macro). Coordinate deliverables and timelines. Track performance and maintain database. Reporting & Optimization Track content and campaign performance metrics. Regularly report insights and improvements. Stay updated with digital trends, reels ideas, and competitor analysis. Qualifications Bachelor's degree in Marketing or related field Experience as a social media coordinator Strong communication, multitasking and analytical skills 2- 3 years of digital marketing experience (preferably in a D2C/FMCG brand) Strong design skills (Canva mandatory, Adobe/Figma is a bonus) Great copywriting and visual communication sense Proactive, organized, and independent worker Basic understanding of influencer marketing & consumer psychology Bonus: Basic video editing skills (reels/stories) Show more Show less