Social Media Coordinator

A little bit about us

Founded in 2016, Coding Ninjas is one of the largest online coding EdTech companies in India.

Imparting knowledge is of utmost importance to us and it is our mission to bridge the skill gap between colleges and industry. We teach 50,000+ students annually through our online platform with an aim to help college students and working professionals upskill themselves for rewarding employment prospects.

Coding Ninjas was founded by Ankush Singla, Kannu Mittal and Dhawal Parate, dawning from an

educational background of IITs and Stanford who bring onboard their rich working experience in

companies like Amazon, Facebook, Cars24, and other top startups in India. As pioneers in EdTech, we are continuously working on curating student-centric learning programs and are progressing towards becoming the de facto coding education company in India.

The company has raised more than 22 Million USD till date and is a subsidiary of InfoEdge

(Naukri.com, IIMJobs, Jeevansathi,etc.) with the latter, acquiring a majority stake in Coding Ninjas.

With our exhaustive learning programs, 1:1 mentor support for effective doubt resolution and over400+ doubts being resolved per hour, our focus lies on crafting learning experiences that equip candidates with learning, application and demonstration of capabilities in the software development domain.

Key Responsibilities

• Create high-quality, engaging content for social media platforms (Instagram, YouTube, LinkedIn, Twitter/X, etc.)
• Write creative, concise, and impactful copy tailored to each platform
• Identify and execute on trending formats, audios, memes, and pop culture moments (trend jacking with relevance)
• Develop strong hooks and short-form scripts that drive retention in the first few seconds
• Use storytelling techniques to simplify ideas and make content relatable and memorable
• Appear on camera for reels, videos, and other content when required
• Collaborate with designers, video editors, and marketing teams to bring ideas to life
• Track performance and iterate content based on insights and audience behavior

Key Skills & Requirements

• 1 to 3 years of experience in social media content creation or digital marketing
• Strong creative copywriting skills with a clear understanding of tone and platform nuances
• Proven ability to spot trends early and adapt them creatively for the brand
• Excellent storytelling and hook-writing skills for short-form video content
• Confident camera presence and comfort in creating on-camera content
• Good understanding of social media algorithms and content best practices
• Ability to think fast, execute faster, and work in a dynamic environment

Nice to Have

• Experience working with education, tech, or creator-led brands
• Basic understanding of analytics and content performance metrics
• A portfolio or social media handles showcasing your work