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ClinicMind
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Social Media Coordinator

Social Media Coordinator

2 - 7 years

|

2 - 4 Lacs

Posted:5 days ago| Platform:

Apply

Skills Required

rework lead generation b2b social media healthcare scheduling content marketing media coordinator downstream utm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities Social Media Execution & Management

Manage day-to-day posting and scheduling across priority platforms, including:

LinkedIn (primary B2B channel)
Instagram
Facebook
X (Twitter), as applicable

Execute weekly and monthly social media calendars aligned with:

Demand generation campaigns
Events and sponsorships
Product launches and feature updates
Executive and thought leadership content

Ensure consistent brand voice, tone, and messaging aligned with ClinicMind s positioning: One Platform. One Growth Engine.

Content Amplification & Cross-Functional Collaboration

Repurpose approved content into social-first formats, including:

Blogs and articles
Webinars and podcasts
Case studies and customer success stories
Events, press releases, and product announcements

Support amplification of:

Executive thought leadership (CEO, CGSO, product and clinical leaders)
Partner and affiliate content
Client wins, testimonials, and company milestones

Collaborate closely with:

Content Marketing
Events and Partnerships/Affiliates
Sales (for visibility, enablement, and alignment with pipeline priorities)

Engagement & Community Management

Monitor comments, messages, and engagement across platforms; respond directly or route appropriately
Actively engage with:

Industry leaders and influencers
Partners and affiliates
Clients and prospects
Event organizers and sponsors

Proactively identify opportunities for tagging, cross-promotion, and increased visibility

Performance Tracking & Optimization

Track and report on key social media KPIs, including:

Engagement rate
Follower growth (quality and relevance over volume)
Traffic to website and campaign landing pages
Campaign- and event-specific performance

Support marketing attribution by applying proper UTM tagging in coordination with Marketing Operations
Provide insights on content formats, topics, and channels that drive the strongest engagement and downstream impact

Required Qualifications

2+ years of experience managing social media for B2B companies (required)
Experience in healthcare, SaaS, or professional services environments (strongly preferred)
Strong understanding of LinkedIn as a B2B growth and thought leadership channel
Experience using social media scheduling and management tools (e. g. , GoHighLevel or similar)
Excellent written communication skills with strong attention to tone, clarity, and brand alignment
Ability to execute within structured workflows, calendars, and deadlines
Advanced Canva editing and design skills

Preferred Qualifications

Experience supporting demand generation or revenue-focused marketing teams
Familiarity with healthcare, behavioral health, chiropractic, or practice management audiences
Experience promoting events and executing post-event amplification strategies
Basic understanding of UTM tracking and marketing attribution
Comfort operating in fast-paced, scaling organizations

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