Social Media Coordinator & Content Creator

Job Title:

Location:

Company Description

Darkins Chocolate is a bean-to-bar chocolate maker based in South Delhi, creating exquisite dark chocolates that are natural, vegan, & gluten-free, from Indian cacao beans. We are passionate about crafting high-quality chocolates and experimenting with everything cacao. We not only make bars but also chocolate dragees, spreads, hot chocolate mix, and couvertures for bakers. Based in Delhi, Darkins started in 2019 with the aim to provide people with a clean and healthier alternative to the current chocolate standards in India.

Role Description

As a Social Media Coordinator, you will play a key role in executing and managing our social media strategy. You will be responsible for crafting compelling content, scheduling posts, engaging with our online community, and supporting our team in growing our social media channels. If you're passionate about social media trends, digital marketing, and creating content that resonates with audiences, we want to hear from you!

Key Responsibilities

Content Creation & Management:

• Develop, curate, and schedule engaging content (posts, stories, reels, etc.) for social media platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
• Collaborate with the marketing team to ensure content aligns with overall brand strategy and marketing goals.

Community Engagement:

• Monitor and respond to comments, messages, and interactions across social media channels in a timely and professional manner.
• Engage with followers, influencers, and partners to build a positive and active online community.

Social Media Monitoring & Reporting:

• Track and analyze social media metrics to measure the success of campaigns and posts (e.g., engagement rates, reach, traffic, etc.).
• Provide regular reports on performance and insights to the marketing team for strategy refinement.

Trend Watching & Strategy Support:

• Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies are fresh and relevant.
• Assist in developing content calendars and campaign ideas to drive engagement and growth.

Collaboration & Execution:

• Work closely with the marketing, design, and content teams to ensure consistent messaging across all channels.
• Assist with influencer collaborations, giveaways, and other promotional initiatives.

Requirements

Experience:

• Minimum of 1 years of experience in social media management, content creation, or a related field.
• Proven track record of growing and engaging social media audiences.

Skills:

• Excellent writing and communication skills.
• Proficient in social media platforms and analytics tools
• Proficient in Content creation and editing tools (Photoshop, Canva, Video editing)
• Basic understanding of Blog management.
• Strong organizational and multitasking skills.
• Ability to work cooperatively and meet deadlines.