Social Media Content Creator

This is an urgent hire and on-site role in South Delhi.

About Us:

We're the new kids on the block, but we're here to make some noise! Our DTC beautyXpersonal care brand is shaking up the industry with personal care products that are multifunctional. We're not just selling products; we're cultivating a community of empowered individuals who believe that self-care can be convenient, easy and cater to your lifestyle and needs.

Who We're Looking For:

Are you a storytelling superstar with a flair for visuals and words? Do you live for creating thumb-stopping content and crafting copy that converts? We're looking for a hybrid creative — someone who can bring our brand voice to life through powerful visuals and punchy copy, from Instagram reels to newsletters.

If you’re the kind of person who is great at content ideation, drafts catchy WhatsApp messages that get clicked, and loves turning product USPs into viral posts — and isn’t afraid to be in front of the camera now and then — this role is for you.

Content Creation:

• Develop and execute compelling, on-brand visual content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Conceptualize and execute photo and video shoots in line with brand vision
• Be comfortable appearing in videos (e.g., tutorials, reels, BTS, reviews) when required to support storytelling and content creation
• Design graphics, visuals, and storyboards using tools like Canva, Adobe Creative Suite, or similar
• Create educational and engaging content around our products, ingredients, and rituals
• Collaborate with influencers to co-create authentic and resonant content
• Capture and edit behind-the-scenes content that showcases our team and values
• Work closely with the marketing team to align content with campaign objectives
• Manage and maintain our content library
• Develop UGC strategies

Copywriting:

• Write clear, concise, and persuasive copy for:
• Social media captions
• WhatsApp messages
• Email campaigns and subject lines
• Website and landing pages
• Product descriptions and packaging
• Reel scripts
• Tailor messaging for different platforms and audiences, while maintaining a cohesive brand voice

Tech & Strategy:

• Leverage AI tools (e.g., ChatGPT, Claude, Canva Magic Write, Copy.ai) for content ideation, drafting, and productivity
• Use video editing tools (e.g., CapCut, Adobe Premiere Pro, InShot) to produce short-form and long-form content
• Maintain and update a robust content calendar across platforms
• Track and analyze performance metrics to optimize content and copy
• Stay updated on digital trends, content formats, and social media algorithms

Requirements

• 2+ years of content creation and/or copywriting experience, preferably in the beauty/personal care space
• Strong portfolio showcasing both visual content (photo/video/design) and written work
• Proficiency in tools like Adobe Creative Suite, Canva, CapCut, InShot, or similar
• Experience with AI content generation tools for writing and ideation
• Knowledge of content planning and scheduling tools (e.g., Notion, Buffer, Later)
• Excellent grasp of current digital trends, storytelling formats, and platform nuances
• Comfortable being on camera and participating in video content creation
• Strong attention to detail, aesthetic sense, and exceptional copywriting abilities to weave stories through words and visuals
• Knowledge of best SEO practices
• Ability to work independently, manage multiple projects, and meet deadlines

Benefits

• Be among the first hires and shape the future of a fast-growing brand
• Creative freedom to shape brand voice and content strategy
• Competitive salary
• Access to the latest content tools, AI tech, and editing software
• Opportunities for upskilling, experimentation, and growth in the content + tech space