Social Media Content Creator

We are looking for a dynamic and results-driven

Key Responsibilities:

• Content Creation: Ideate, script, and produce engaging social media content, including reels, videos, and posts, aligned with TIGC’s brand identity.
• Brand Storytelling: Maintain and enhance TIGC’s tone, style, and positioning across all campaigns and digital touchpoints.
• Video Production & AI Content: Manage video production from concept to execution, including leveraging AI tools for content creation.
• Campaign Execution: Work closely with marketing and creative teams to conceptualize and launch brand campaigns.
• Community & Performance: Support day-to-day social activities, engage with the audience, and track performance metrics to optimize content strategy.

Requirements:

• 2–3 years of experience in branding, marketing, or content creation (fashion/lifestyle preferred).
• Strong understanding of fashion trends and digital storytelling.
• Proven experience with influencer collaborations and end-to-end content campaigns.
• Skilled in scriptwriting, video production, and AI content creation.
• Intermediate knowledge of Excel and Word for reports and planning.
• Proactive, creative, and able to translate brand vision into engaging content.

What You’ll Gain:

• Hands-on experience in a leading men’s fashion brand.
• Opportunities to experiment, create, and innovate in a fast-paced digital-first environment.
• Mentorship from marketing and creative leaders, shaping your career in brand and content strategy.

About Us:

Started in 2012 with the aim to bring fast fashion to India, over the last decade, The Indian Garage Co. has become a leading brand in the men’s casual wear space. The growth, especially in the last 3 years, from a 30cr brand to a 500cr+ brand, has been at breakneck speed. At The Indian Garage Co. (TIGC), we’re redefining fast fashion for India’s youth. With a deep focus on product quality, trend-led design, and value pricing, we’re building one of India’s leading D2C fashion platforms—without any brand tax. 

Location:

Bangalore (on-site)