Social Listening - Specialist

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About Role :

As a Social Listening Specialist, you will provide research, analytics and intelligence through the analysis of media, social and digital conversations. This will be done through the review and exploration of syndicated / published research, as well as primary research methods (both quantitative and qualitative) and secondary research methods. This includes working with the TRUE Global Intelligence team, account teams and clients, ensuring Intelligence reporting is accurate, provides salient observations and insights, answers our client’s business and/or communications challenges, and provides recommendations for improving communications strategy. 

You will need to be passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, markets and our client’s businesses. As a Senior Research Analyst, you will work to understand the power of content and communication, and in partnership with team leads, translate this understanding into specific and actionable recommendations within reporting and other analytics deliverables.

Omnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries.

Omnicom Global Solutions India plays a key role for our group companies and global agencies by providing stellar products, solutions, and services in the areas of Creative Services, Technology, Marketing Science (Data & Analytics), Advanced Analytics, Market Research, Business Support Services, Media Services, and Project Management.

We currently have 4000+ awesome colleagues in Omnicom Global Solutions India who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey.

Let us build this, together!

• Develop and optimize search queries using Boolean expressions across a variety of media listening platforms, including but not limited to: Talkwalker, Cision, Tubular, Meltwater, etc.
• Filter relevant news coverage and social conversations from irrelevant content based on guidance and definitions established by the client leads
• Extract and critically assess data; ensure data integrity by flagging inconsistencies and illogical patterns
• Read and succinctly summarize news coverage and social conversations
• Accurately categorize media and social media content according to sets of pre-defined topics or concepts
• Identify overall themes and drivers of salient topics discussed in news coverage and social conversations
• Identify salient drivers of spikes in coverage and conversation volumes
• Identify salient drivers of positive and negative sentiment in coverage and conversation
• Use Excel to visualize quantitative data through charts, graphs, tables
• Use PowerPoint to succinctly articulate key points of interest related to data involved news coverage and social conversations
• Proactively offer thoughts, ideas, and suggestions for how the work being done could be made better/more efficient as circumstances arise
• Work autonomously with minimal supervision, managing time effectively to meet deadlines
• Actively manage projects related to data collection and analysis, ensuring timelines are adhered to

• Minimum 5 - 7 years’ experience working with media/social media metrics and performance analytics.
• Minimum 3 years’ experience using Talkwalker, Brandwatch, Netbase, Cision, Meltwater or similar media listening and reporting platform.
• Minimum 5 - 7 years’ experience working with media/social media metrics and performance analytics.
• Strong, proven expertise using Microsoft Excel and PowerPoint to create data-driven presentations.
• Fluency with integrated measurement best practice and data storytelling.
• Ability to critically evaluate and analyze data (quantitative and qualitative); must be able to answer the question, ‘Does this data makes sense?’ and offer recommendations on action to take when the answer is ‘No, something is not right here’.
• Proficient in data visualization: Expertise in selecting the most suitable visuals for data analysis, focusing on identifying and communicating key trends and patterns.
• Advanced proficiency in Microsoft Excel: Skilled in utilizing complex formulas and features, including pivot tables, VLOOKUP, SUMIFS, IFERROR, COUNTIF, and more, to manage and analyze data effectively will be added advantage
• Experience working within healthcare AND/OR tech industries will be added advantage
• Excellent written and verbal English skills required.
• Ability to take on and action feedback provided by the team or client quickly and effectively.
• Ability to work effectively in a globally distributed team environment.
• Ability to responsibly use AI; expectation to flag to team when in use and ensure output accuracy and relevance to brief/challenge at hand.