Social Listening - Specialist

Annalect

6 - 9 years

11 - 12 Lacs

bengaluru

Posted:3 days ago| Platform:

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Skills Required

data analysis public relations primary research project management social media vlookup data collection market research healthcare secondary research

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop and optimize search queries using Boolean expressions across a variety of media listening platforms, including but not limited to Talkwalker, Cision, Tubular, Meltwater, etc
Filter relevant news coverage and social conversations from irrelevant content based on guidance and definitions established by the client leads
Extract and critically assess data; ensure data integrity by flagging inconsistencies and illogical patterns Read and succinctly summarize news coverage and social conversations Accurately categorize media and social media content according to sets of pre-defined topics or concepts
Identify overall themes and drivers of salient topics discussed in news coverage and social conversations Identify salient drivers of spikes in coverage and conversation volumes Identify salient drivers of positive and negative sentiment in coverage and conversation Use Excel to visualize quantitative data through charts, graphs, tables Use
PowerPoint to succinctly articulate key points of interest related to data involved news coverage and social conversations Proactively offer thoughts, ideas, and suggestions for how the work being done could be made better/more efficient as circumstances arise

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