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Global Marketing Technology Specialist (Pardot)

Global Marketing Technology Specialist (Pardot)

ABB

5 - 10 years

15 - 19 Lacs

bengaluru

Posted:22 hours ago| Platform:

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Skills Required

project management pardot marketing automation salesforce marketo email marketing marketing mix sales force automation global marketing sales campaign management marketing marketing campaigns campaigns lead generation marketing planning hubspot crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for an open, collaborative marketing automation specialist to join our fast-moving global team. In this role, youll create and manage marketing automation campaigns for our global and local teams. This role includes design, quality assurance, execution, maintenance and reporting for marketing automation programs. We use Pardot/Salesforce, but if you know Marketo or another platform, thats fine.

The work model is hybrid #LI-hybrid. This is a global flexible role.

Key Responsibilities:

Support Global Marketing Automation team to deliver the Global Marketing Automation Strategy
Design, build, and execute automated marketing campaigns and workflows for lead nurturing, email marketing, and other promotional activities
Monitor and report on the effectiveness metrics related programs managed in Pardot and related digital applications with focus on data quality and system performance
Perform A/B Tests on elements in marketing mix including email templates, landing pages, forms, etc.
Troubleshot marketing automation and CRM issues in timely and thorough manner
Work with central and country marketing teams to ensure quality and compliance, database cleanliness, effectiveness in campaigns and conversion rates
Support the correct use of related platforms by documenting processes, creating templates, providing regular live training, and educating marketing and sales users via the development of training materials and best practices for lead generation and campaign management
Create email templates, forms, landing pages, reporting, dashboards, etc. to be used by central and local marketing teams
Support and develop the marketing and sales teams awareness and capabilities in Salesforce and marketing automation best practice
Develop and document strategic CRM and marketing automation best practices
Translate new ideas into tailored marketing automation programs to achieve strategic and portfolio objectives

Qualifications:

Minimum of 5 years of experience in marketing or related field
Minimum 2 years of experience with Pardot/Marketo /HubSpot or other marketing automation system and Salesforce or any other sales force automation
Experience implementing and monitoring automation campaigns
Able to work independently and as part of a team
Understanding of various funnel acceleration systems
Fluent in English
Outstanding communication, project management skills, attention to detail and the proven ability to manage multiple initiatives in parallel

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Global Marketing Technology Specialist (Pardot)