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1.0 - 3.0 years
1 - 4 Lacs
Mumbai, Maharashtra, India
On-site
Key Responsibilities: Develop and implement daily/weekly/monthly content calendars. Create, curate, and publish engaging posts across platforms (Instagram, Facebook, LinkedIn, Twitter/X, TikTok, etc.). Monitor social media channels for trends, conversations, and engagement opportunities. Respond to comments and DMs in a timely and brand-aligned manner. Collaborate with design, content, and product teams for campaigns. Track performance using analytics tools and report on KPIs (engagement, reach, traffic, conversions). Stay updated with social media trends, algorithm changes, and competitor activity. Support paid social ad campaigns, including audience targeting and reporting. Requirements: Bachelor's degree in Marketing, Communications, Media Studies, or a related field. 13 years of experience in social media management. Strong knowledge of Instagram, Facebook, LinkedIn, Twitter/X, TikTok, and YouTube. Experience with scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout, Meta Business Suite). Excellent writing and storytelling skills. Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus. Ability to manage multiple projects and deadlines in a fast-paced environment. Preferred Qualifications: Experience in influencer collaboration and community management. Knowledge of SEO and how it applies to social media. Understanding of paid media and boosting strategies. Familiarity with social listening tools (e.g., Brandwatch, Sprinklr).
Posted 4 days ago
4.0 - 6.0 years
0 Lacs
Gurugram, Haryana, India
On-site
About the Role: BurdaLuxury is looking for a well-rounded, analytical, and proactive Senior Executive, Regional Social Media Growth, to join our growing team. In this role, youll drive platform-specific strategies, performance oversight, and cross-brand growth projects across the luxury, lifestyle, and travel domains for our portfolio brands like Lifestyle Asia, Travel + Leisure, Prestige, and Augustman, across India, Thailand, and other SEA Markets. Youll support growth and impact across multiple social platforms like Instagram, LinkedIn, Facebook, YouTube, and more, lead reporting and audits, and help shape content and distribution strategy in collaboration with social media managers, editorial, marketing, and video teams. Key Responsibilitie sIncluding but not limited to Co-own and execute growth strategies across Instagram, LinkedIn, Facebook, YouTube, and emerging platforms Plan and implement platform-specific experiments and tests: from A/B testing different formats & features to content packaging and boosting Take ownership of social platforms where needed, including content ideation, writing, and publishing. Support launches, seasonal pushes, and content rebrands Build and maintain visual, shareable, and easy-to-understand dashboards & decks that communicate performance insights and strategic recommendations Drive measurable outcomes through social - including website traffic, newsletter signups, and magazine subscriptions Monitor platform performance, hygiene, and identify key trends or shifts - and translate them into clear, actionable next-steps for social media managers and other relevant stakeholders to action Lead or support audits, data deep-dives, recurring reporting cycles, and growth updates across brands and platforms Run and manage Instagram ads for editorial boosting, supporting both brand-led and campaign-specific goals Collaborate with editorial, video, sales, and marketing teams on campaigns, pitches, and integrated projects Support SMMs with content ideation, topical angles, and creative direction, especially during timely or high-impact moments Contribute to internal growth documentation, case studies, and best-practice resources for the wider team What Were Looking For 4+ years of experience in social media growth, content strategy, or digital marketing. Proven ability to grow and manage platforms like Instagram, LinkedIn, Facebook, and YouTube - ideally within media, lifestyle, travel, or culture-driven spaces. Equally strong on creativity and analytics/strategy you should be able to generate fresh ideas while staying anchored in performance goals. Comfortable with data, dashboards, and formulas - you dont shy away from Excel Sheets, metrics, or automation. Youre the kind of person who can effortlessly turn numbers into ideas. Familiarity with tools like Brandwatch, Metricool, Later, or similar for tracking, publishing, content planning, and automation. Prior experience in creating and optimizing social media ads, including managing budgets and tracking performance. Skilled at Canva and basic video editing; a sharp eye for aesthetics and alignment with premium visual language. Confident in written and spoken English, with the ability to communicate clearly across teams .A self-starter who takes initiative, adapts quickly to a dynamic work environment, and has a problem-solving approach. Naturally curious and plugged in - you stay on top of social trends, platform updates, and competitive content. Interest and awareness in global and SEA-specific content trends, especially around lifestyle, travel, fashion, pop culture, and whats new - with the ability to channel that into social relevance. Collaborative, fast-moving, and excited to contribute beyond whats expected. Show more Show less
Posted 5 days ago
0.0 - 1.0 years
1 - 1 Lacs
Hyderabad
Work from Office
Responsibilities: * Develop social media strategies & plans * Manage social media presence across platforms * Monitor online reputation & respond promptly * Create engaging content & campaigns
Posted 1 week ago
3.0 - 6.0 years
6 - 11 Lacs
Bengaluru
Work from Office
Novo Nordisk Global Business Services ( GBS) India Department – Commercial GBS Are you passionate about social media analysis and reportingDo you have a strategic mindset and the ability to connect the dots between social data and broader societal trendsWe are looking for a Researcher to join our team in the Commercial GBS at Novo Nordisk. If you are ready for a challenging and rewarding career, read on and apply today for a life-changing opportunity. The position As a Senior Associate Social Intelligence Manager at Novo Nordisk, you will have the following responsibilities: Carry out social media analysis and reporting using a range of tools including Talkwalker, Sprinklr, Brandwatch, YouScan, etc. Apply an analytical and strategic mindset to connect social data with broader societal trends. Continually develop your capabilities to produce high-quality output at a high rate. Utilize strong project management skills to accommodate flexibility and deliver results. Qualifications To be successful in this role, we are looking for a candidate with the following qualifications: Experience in social media analysis and reporting using tools such as Talkwalker, Sprinklr, Brandwatch, YouScan, etc. Strong analytical and strategic thinking skills, with the ability to connect social data with broader societal trends. Proactive and self-starting mindset, with the ability to produce high-quality output at a high rate. Excellent project management skills, with the ability to accommodate flexibility and deliver results. Proficiency in MS Office, with good presentation skills. About the department The Commercial Global Business Services (GBS) unit is at the heart of driving deliverables for multiple Corporate Vice President (CVP) areas within Commercial & Corporate Affairs, including Insulin, GLP-1, and Obesity Marketing, Market Access, Commercial Planning, and Commercial Operations. Our unit also supports BioPharma global marketing for Haemophilia and growth disorders. Located in a fast-paced and dynamic environment, the GBS unit offers a collaborative and supportive work atmosphere where you can make a significant impact on our business’s success.
Posted 1 month ago
3.0 - 5.0 years
8 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Social Media Strategies Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The social media specialist is responsible for supporting the management of clients day-to-day social media channels and presence to bring to life clients strategy and business priorities. The role includes social content production and publishing, actively engaging with online communities, analysing social media performance, maintaining compliance and administrative processes. What are we looking for -Education:Bachelor s degree in communications, social media, marketing, or a related field.-Experience:oMinimum of 2 years of experience managing social media for a large and complex organization.oProficiency on social media platforms, leveraging them for successful multi-channel campaigns, showcasing strong publishing instincts and a commitment to high-quality output.oStrong editorial skills, capable of transforming long-form material into captivating, thumb-stopping content.oFoundational knowledge of paid social media and understand what constitutes effective social advertising.-Technical proficiency:oWell-versed in usage of various social media platforms, including (but not limited to) X, Instagram, LinkedIn, YouTube, Facebook, etc. and an understanding of the unique features, algorithms, and audience demographics of each platform.oKnowledge of search engine optimization (SEO) and search engine marketing (SEM).oKnowledge of social media analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, and Hootsuite Insights.oIn-depth knowledge of Sprinklr and Brandwatch to enhance operational efficiency.oStrong familiarity with SynOps, Dotdigital and Aprimo is a requirement. Digital innovation mindset:Digitally curious and an early adopter of technology and solutions to simplify work and deliver more effective and secure communications. Attributes:oStay current with social media best practices, sharing expertise and developments as a social centre of excellence.oExcel in prioritization as a channel lead, distinguishing compelling stories and confidently rejecting unsuitable content.oEngage confidently with stakeholders at all levels, thriving in presentations and building collaborative relationships, particularly with talent attraction partners. Roles and Responsibilities: -Support the development, curation, and management of compelling, social-first content for owned social channels, including short-form copywriting for social posts and banners. -Support the commissioning and production of graphics, videos, and photography for social content, working with both in-house teams and external agencies, while ensuring cost-effectiveness.-Partner with the external communications team and corporate brand & paid media team to develop innovative and engaging campaign activation strategies across global social media channels.-Foster and manage online communities, responding to comments, messages, and inquiries in a timely and professional manner.-Support effective coordination with key stakeholders to manage feedback and ensure compliance across social media activities.-Support the monitoring, analysis, and reporting of social media performance using social media listening tools to measure effectiveness of campaigns and strategies and drive continuous improvement. Increase utilisation of social media tools (Sprinklr, Brandwatch) to enhance engagement strategies and push digital-first mindset. -Ownership of our message bank - ensuring it is current, approved by legal and reflective of business priorities.-Manage team administrative duties, including account verifications, password updates, guideline revisions, opening new accounts, maintaining Global Teams, processing purchase orders, and handling daily budget administration. Qualification Any Graduation
Posted 1 month ago
3.0 - 5.0 years
4 - 8 Lacs
Bengaluru
Work from Office
Job Title - GN - SONG - Service - Sprinklr Analyst Management Level: 11-Analyst Location: Bengaluru Must-have skills: Sprinklr Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of these, you will Use in depth understand :Ability to work on high-paced and complex projects. Apply understanding of industry-specific Customer Service processes: Possess a strong and well-established record of accomplishment in designing and delivering customer interaction solutions across various interaction channels (IVR, web, email, chat, SMS, social media, etc.) Deploy a strong designing skill :Deliver customer interaction solutions across various interaction channels (IVR, web, email, chat, SMS, social media, etc...), quality monitoring, WFM, Gamification, Recording, etc. Should; be able to envision and design AI-powered customer and employee experience enhancements of the future. Bring your best skills forward to excel at the role: Ability to use technical exposure to contact center and overall customer service areas: . Plan, design, implementation, configuration of Sprinklr chosen platform with our clients Act as a subject matter expert on Sprinklr service, providing expertise on CCaaS transformation client projects across the entire delivery lifecycle Possess a deep understanding of Sprinklr Service solution architecture, capabilities, and hands-on configurations to activate those capabilities. Experience with IVR, Outbound Voice, Email, social media, Chat, Video and (a)synchronous messaging services Integration of Sprinklr unified CXM with enterprise systems Work Experience related to CICD tools. Stay current with intensive training and maintain updated Sprinklr certifications. Easily work in high-paced and complex projects: Use understanding of industry specific Customer Service processes, operations, and functional needs Maximize application design and development experience: Implement the orchestration platform of Sprinklr preferably in Fortune 500 companies with sophisticated customer interaction operations, leading Self Service vendor organizations, or leading consulting firms. Good to know Contact Center as a Service (CCaaS) platforms such as AWS Connect, Genesys Cloud, Nuance CXone, and Microsoft Dynamics 365 Customer Service Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Functional and hands on experience on Voice and Non-Voice (SMS, Email, Chat, and social channels.) applications solutioning using Architect/Composer/Interaction Designer Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 3 to 5 Years Educational Qualification: B.Com
Posted 1 month ago
1.0 - 6.0 years
3 - 8 Lacs
Thane
Work from Office
Roles and Responsibilities Manage client relationships through effective communication, ensuring timely resolution of queries and issues. Provide technical support to clients on Sprinklr platform, including troubleshooting and resolving errors. Collaborate with cross-functional teams to deliver high-quality solutions and services to clients. Develop strong understanding of client requirements and preferences to tailor solutions accordingly. Ensure seamless integration between different systems using APIs or other integrations. Good to have skills : HTML, CSS, Javascript, SQL, Salesforce, Sprinklr, Brandwatch, ZOHO, CRM Tools, etc.
Posted 1 month ago
3.0 - 5.0 years
3 - 6 Lacs
Bengaluru
Work from Office
Skill required: Delivery - Sprinklr Designation: I&F Decision Sci Practitioner Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day-to-day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualification Any Graduation
Posted 1 month ago
5.0 - 8.0 years
4 - 7 Lacs
Bengaluru
Work from Office
Skill required: Delivery - Sprinklr Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation
Posted 1 month ago
7.0 - 11.0 years
2 - 6 Lacs
Bengaluru
Work from Office
Skill required: Delivery - Sprinklr Designation: I&F Decision Science Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation
Posted 1 month ago
3.0 - 5.0 years
6 - 11 Lacs
Bengaluru
Work from Office
Life-changing careers - Check out this open position at Novo Nordisk Senior Associate Social Intelligence Manager Job description Job description Are you passionate about social media analysis and reportingDo you have a strategic mindset and the ability to connect the dots between social data and broader societal trendsWe are looking for a Researcher to join our team in the Commercial GBS at Novo Nordisk. If you are ready for a challenging and rewarding career, read on and apply today for a life-changing opportunity. As a Senior Associate Social Intelligence Manager at Novo Nordisk, you will have the following responsibilities: Carry out social media analysis and reporting using a range of tools including Talkwalker, Sprinklr, Brandwatch, YouScan, etc. Apply an analytical and strategic mindset to connect social data with broader societal trends. Continually develop your capabilities to produce high-quality output at a high rate. Utilize strong project management skills to accommodate flexibility and deliver results. Qualifications To be successful in this role, we are looking for a candidate with the following qualifications Experience in social media analysis and reporting using tools such as Talkwalker, Sprinklr, Brandwatch, YouScan, etc. Strong analytical and strategic thinking skills, with the ability to connect social data with broader societal trends. Proactive and self-starting mindset, with the ability to produce high-quality output at a high rate. Excellent project management skills, with the ability to accommodate flexibility and deliver results. Proficiency in MS Office, with good presentation skills. The Commercial Global Business Services (GBS) unit is at the heart of driving delivera-bles for multiple Corporate Vice President (CVP) areas within Commercial & Corporate Affairs, including Insulin, GLP-1, and Obesity Marketing, Market Access, Commercial Planning, and Commercial Operations. Our unit also supports BioPharma global marketing for Haemophilia and growth disorders. Located in a fast-paced and dynamic environment, the GBS unit offers a collaborative and supportive work atmosphere where you can make a significant impact on our business s success. Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 72,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we re working toward something bigger than ourselves, and it s a collective ef-fort. Join us! Together, we go further. Together, we re life changing. It has been brought to our attention that there have recently been instances of fraudulent job offers, purporting to be from Novo Nordisk and/or its affiliate companies. The individuals or organizations sending these false employment offers may pose as a Novo Nordisk recruiter or representative and request personal information, purchasing of equipment or funds to further the recruitment process or offer paid trainings. Be advised that Novo Nordisk does not extend unsolicited employment offers. Furthermore, Novo Nordisk does not charge prospective employees with fees or make requests for funding as a part of the recruitment process. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we re life changing.
Posted 1 month ago
8.0 - 14.0 years
8 - 13 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
Key deliverables: Develop and execute platform-specific social media strategies aligned with brand and business goals Create and manage culturally relevant, engaging content across Instagram, LinkedIn, X, Facebook, YouTube, and emerging platforms Monitor brand reputation using social listening tools and coordinate crisis communication with cross-functional teams Analyze performance data to optimize campaigns and grow platform engagement and positive brand sentiment Role responsibilities: Lead end-to-end content lifecycle from ideation to publishing and performance tracking Drive community engagement through timely responses, influencer partnerships, and social listening insights Collaborate with brand, communications, product, CX, and analytics teams for integrated campaign support Serve as a brand tone steward and manage real-time reputation and crisis response
Posted 2 months ago
8.0 - 12.0 years
10 - 14 Lacs
Bengaluru
Work from Office
AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology The teams are transforming Operations through Tech and Analytics, Do You Dream Big We Need You, Job Description Job Title: Principal AnalystGBS Commercial Location: Bangalore Reporting to: Manager GBS Commercial Purpose of the role This role requires accuracy, attention to detail, and creative problem-solving abilities The Principal Analyst will serve as a strategic partner to the management committee (ManCom) / Senior Leadership, playing a critical role in connecting multiple data sources to generate meaningful insights that guide decision-making This person needs to be expert in storytelling and build presentation to C-suite level leadership, Their primary responsibility includes understanding disparate data systems, extracting, and synthesizing relevant information, and delivering actionable insights through reports, dashboards, and presentations, Timely closure of tasks is essential, with a strong focus on value addition and process efficiency The role demands proactive communication and collaboration across functions, along with close coordination with different streams, Key tasks & accountabilities Ensure accurate and timely delivery of tasks regarding: Understand and navigate through various internal and external data sources to extract accurate and relevant data needed for business analysis, Create and automate regular and ad-hoc reports/dashboards for senior leadership, ensuring clarity, accuracy, and relevance of information, Working with multiple data sources like Nielsen, Salesforce, SAP, MS Access, Brandwatch, Emplifi, GFK, Kantar etc , Undertake preprocessing of structured and unstructured data Analyze large amounts of information to discover trends and patterns, Assist ManCom and other senior stakeholders in crafting impactful presentations that effectively communicate data-driven insights, This person needs to be an expert story teller who can build effective presentation related to operations, business proposal, progress review as well as project review and the presentation will be for Csuite leadership, Collaborate with business partners at various levels to research and validate functional requirements, Collaborate with leadership teams to provide support for strategic initiatives and operational reviews, Identify opportunities to optimize reporting processes, reduce manual effort, and improve data accuracy and turnaround times, Ensure all data handling, reporting, and sharing practices comply with organizational standards, data privacy regulations, and governance frameworks Qualifications, Experience, Skills Level of educational attainment required Graduation in Science Previous work experience At least 3 to 4 years in operations, Advance EXCEL for reporting Proven experience in working with senior leadership, Strong executive presence Good statistical knowledge with problem solving mindset, Excellent communication and presentation skills Advance POWERBI is good to have, Working experience in Commercial domain is an added advantage, And above all of this, an undying love for beer! We dream big to create future with more cheers,
Posted 2 months ago
5.0 - 8.0 years
7 - 10 Lacs
Bengaluru
Work from Office
AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology The teams are transforming Operations through Tech and Analytics, Do You Dream Big We Need You, Job Title: Senior Analyst Social listening & Consumer Insights Location: Bangalore Reporting to: Manager Digital Marketing PURPOSE OF ROLE We are seeking a skilled and analytical Social Listening Analyst to design, execute, and deliver custom social listening reports that inform strategic decision-making across the organization The role involves engaging with stakeholders to gather business requirements and translating them into structured, platform-specific queries that monitor social conversations around internal brands, competitors, products, marketing campaigns, and key events, The Analyst will be responsible for conducting in-depth analysis of unstructured social media data, identifying key themes and sentiment drivers, and synthesizing findings into concise, insight-driven narratives The ability to differentiate meaningful signals from noise and communicate insights in a business-relevant context is critical, This role requires a high degree of independence, as assignments may lack predefined templates or processes The ideal candidate will demonstrate strong problem-solving capabilities, comfort with ambiguity, and the ability to manage cross-functional collaboration effectively Additionally, the role includes working with multilingual content, requiring the Analyst to derive culturally contextualized insights from non-English sources, KEY TASKS AND ACCOUNTABILITIES Consult with stakeholders to define social listening topics, metrics, and filtering criteria aligned to business objectives across standard, ad-hoc, and industry reports, Design and implement social listening setups, including query parameters, keyword configurations, and dashboard creation across approved tools, Pull, interpret, and analyze data from social listening platforms to assess volume, sentiment, conversation drivers, influencer activity, and emerging trends, Collaborate with cross-functional teams including Marketing Insights, Marketing, and Brand teams to integrate social media insights into broader research initiatives and campaigns, Champion a holistic, consumer-centric view connecting the dots between what consumers say, how they engage, and what influences their perceptions and behaviors, Present insights and recommendations in a clear, structured manner to inform strategic and tactical decision-making, Create and edit reporting deliverables in PowerPoint, Excel, and newsletter formats that effectively transform social data into actionable narratives, Visualize findings through charts, tables, and infographics to clearly communicate insights to diverse stakeholder groups, Maintain a recurring and ad-hoc reporting calendar, ensuring timely and accurate delivery of outputs, Demonstrate high attention to detail and data accuracy in all reports, with strong written communication and data storytelling skills, Proactively refine and optimize social listening queries to ensure data relevance, minimize noise, and enhance the quality of insights, Monitor and share industry best practices and case studies to support capability building within the insights function, Adhere to global social listening collaboration protocols, ensuring alignment with enterprise standards and processes, Apply a blend of technical proficiency, business acumen, and interpersonal skills to interpret data and influence key stakeholders, Manage multiple projects simultaneously while maintaining high quality and consistency across deliverables, Contribute to identifying earned consumer engagement patterns, as well as analyzing campaign-related performance across platforms, QUALIFICATIONS, EXPERIENCE & SKILLS 2 4 years of experience in social listening, consumer insights or social media marketing roles, Proven experience with social listening and analytics platforms such as Brandwatch, Sprinklr, Cision, Emplifi, or equivalent tools, Experience in Consumer Insights tools such as GWI, CreatorIQ, MeltWater or equivalent tools, Strong understanding of social media platforms and ecosystems, including Facebook, Instagram, X (formerly Twitter), YouTube, blogs, forums, and emerging channels, Demonstrated analytical skills with experience in data gathering, interpretation, and the development of actionable, insight-driven recommendations, Experience building Boolean queries and refining search logic for accuracy and relevance, Basic understanding of sentiment analysis and natural language processing, Ability to identify emerging trends within the beverage industry and broader social media landscape; culturally aware and informed on global digital conversations, Skilled at distilling complex datasets into clear, concise, and business-relevant insights, Strong multitasking and time management abilities with a consistent track record of delivering high-quality outputs under tight deadlines, Naturally curious and detail-oriented, with a deep interest in uncovering the ?why? behind social trends and behavioural shifts, Self-starter with a strong sense of ownership, accountability, and a proactive approach to problem-solving, Excellent communication and presentation skills, with the ability to confidently present findings and recommendations to stakeholders, Ability to work both independently and collaboratively in a cross-functional, fast-paced environment, BEHAVIOURAL COMPETENCIES With reference to the AB InBev Global Competencies, please identify and list the key behaviours and working style preferences which will enable optimal job performance Differentiate between essential, desirable, and less relevant behavioural competencies dependent on the level of the role, The core AB InBev Global Competencies are as follows please note that your list of behavioural competencies is not limited to these, but due consideration should be given to them You may add additional behavioural competencies where relevant, Behavioural Competencies: Promotional techniques, Segmentation, Penetration and Brand Visibility understanding, Beer Industry business acumen Analytical and problem solving Comfortable with large amounts of data Highly results focused, Resiliency and agility Ability to manage conformity to established procedures & processes, And above all of this, an undying love for beer! We dream big to create future with more cheers,
Posted 2 months ago
6.0 - 10.0 years
8 - 12 Lacs
Nashik
Work from Office
Dreaming big is in our DNA Its who we are as a company Its our culture Its our heritage And more than ever, its our future A future where were always looking forward Always serving up new ways to meet lifes moments A future where we keep dreaming bigger We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential The power we create together when we combine your strengths with ours is unstoppable Are you ready to join a team that dreams as big as you do AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology The teams are transforming Operations through Tech and Analytics, Do You Dream Big We Need You, Job Title: Senior Analyst Social listening & Consumer Insights Location: Bangalore Reporting to: Manager Digital Marketing PURPOSE OF ROLE We are seeking a skilled and analytical Social Listening Analyst to design, execute, and deliver custom social listening reports that inform strategic decision-making across the organization The role involves engaging with stakeholders to gather business requirements and translating them into structured, platform-specific queries that monitor social conversations around internal brands, competitors, products, marketing campaigns, and key events, The Analyst will be responsible for conducting in-depth analysis of unstructured social media data, identifying key themes and sentiment drivers, and synthesizing findings into concise, insight-driven narratives The ability to differentiate meaningful signals from noise and communicate insights in a business-relevant context is critical, This role requires a high degree of independence, as assignments may lack predefined templates or processes The ideal candidate will demonstrate strong problem-solving capabilities, comfort with ambiguity, and the ability to manage cross-functional collaboration effectively Additionally, the role includes working with multilingual content, requiring the Analyst to derive culturally contextualized insights from non-English sources, KEY TASKS AND ACCOUNTABILITIES Consult with stakeholders to define social listening topics, metrics, and filtering criteria aligned to business objectives across standard, ad-hoc, and industry reports, Design and implement social listening setups, including query parameters, keyword configurations, and dashboard creation across approved tools, Pull, interpret, and analyze data from social listening platforms to assess volume, sentiment, conversation drivers, influencer activity, and emerging trends, Collaborate with cross-functional teams including Marketing Insights, Marketing, and Brand teams to integrate social media insights into broader research initiatives and campaigns, Champion a holistic, consumer-centric view connecting the dots between what consumers say, how they engage, and what influences their perceptions and behaviors, Present insights and recommendations in a clear, structured manner to inform strategic and tactical decision-making, Create and edit reporting deliverables in PowerPoint, Excel, and newsletter formats that effectively transform social data into actionable narratives, Visualize findings through charts, tables, and infographics to clearly communicate insights to diverse stakeholder groups, Maintain a recurring and ad-hoc reporting calendar, ensuring timely and accurate delivery of outputs, Demonstrate high attention to detail and data accuracy in all reports, with strong written communication and data storytelling skills, Proactively refine and optimize social listening queries to ensure data relevance, minimize noise, and enhance the quality of insights, Monitor and share industry best practices and case studies to support capability building within the insights function, Adhere to global social listening collaboration protocols, ensuring alignment with enterprise standards and processes, Apply a blend of technical proficiency, business acumen, and interpersonal skills to interpret data and influence key stakeholders, Manage multiple projects simultaneously while maintaining high quality and consistency across deliverables, Contribute to identifying earned consumer engagement patterns, as well as analyzing campaign-related performance across platforms, QUALIFICATIONS, EXPERIENCE & SKILLS Previous Work Experience 2 4 years of experience in social listening, consumer insights or social media marketing roles, Experience building Boolean queries and refining search logic for accuracy and relevance, Basic understanding of sentiment analysis and natural language processing, Ability to identify emerging trends within the beverage industry and broader social media landscape; culturally aware and informed on global digital conversations, Skilled at distilling complex datasets into clear, concise, and business-relevant insights, Strong multitasking and time management abilities with a consistent track record of delivering high-quality outputs under tight deadlines, Naturally curious and detail-oriented, with a deep interest in uncovering the ?why? behind social trends and behavioral shifts, Self-starter with a strong sense of ownership, accountability, and a proactive approach to problem-solving, Ability to work both independently and collaboratively in a cross-functional, fast-paced environment, Technical Skills Required Proven experience with social listening and analytics platforms such as Brandwatch, Sprinklr, Cision, Emplifi, or equivalent tools, Experience in Consumer Insights tools such as GWI, CreatorIQ, MeltWater or equivalent tools, Strong understanding of social media platforms and ecosystems, including Facebook, Instagram, X (formerly Twitter), YouTube, blogs, forums, and emerging channels, Demonstrated analytical skills with experience in data gathering, interpretation, and the development of actionable, insight-driven recommendations, And above all of this, an undying love for beer! We dream big to create future with more cheers,
Posted 2 months ago
3 - 5 years
8 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Social Media Strategies Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The social media specialist is responsible for supporting the management of client's day-to-day social media channels and presence to bring to life client's strategy and business priorities. The role includes social content production and publishing, actively engaging with online communities, analysing social media performance, maintaining compliance and administrative processes. What are we looking for? -Education:Bachelor s degree in communications, social media, marketing, or a related field.-Experience:oMinimum of 2 years of experience managing social media for a large and complex organization.oProficiency on social media platforms, leveraging them for successful multi-channel campaigns, showcasing strong publishing instincts and a commitment to high-quality output.oStrong editorial skills, capable of transforming long-form material into captivating, thumb-stopping content.oFoundational knowledge of paid social media and understand what constitutes effective social advertising.-Technical proficiency:oWell-versed in usage of various social media platforms, including (but not limited to) X, Instagram, LinkedIn, YouTube, Facebook, etc. and an understanding of the unique features, algorithms, and audience demographics of each platform.oKnowledge of search engine optimization (SEO) and search engine marketing (SEM).oKnowledge of social media analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, and Hootsuite Insights.oIn-depth knowledge of Sprinklr and Brandwatch to enhance operational efficiency.oStrong familiarity with SynOps, Dotdigital and Aprimo is a requirement. Digital innovation mindset:Digitally curious and an early adopter of technology and solutions to simplify work and deliver more effective and secure communications. Attributes:oStay current with social media best practices, sharing expertise and developments as a social centre of excellence.oExcel in prioritization as a channel lead, distinguishing compelling stories and confidently rejecting unsuitable content.oEngage confidently with stakeholders at all levels, thriving in presentations and building collaborative relationships, particularly with talent attraction partners. Roles and Responsibilities: -Support the development, curation, and management of compelling, social-first content for owned social channels, including short-form copywriting for social posts and banners. -Support the commissioning and production of graphics, videos, and photography for social content, working with both in-house teams and external agencies, while ensuring cost-effectiveness.-Partner with the external communications team and corporate brand & paid media team to develop innovative and engaging campaign activation strategies across global social media channels.-Foster and manage online communities, responding to comments, messages, and inquiries in a timely and professional manner.-Support effective coordination with key stakeholders to manage feedback and ensure compliance across social media activities.-Support the monitoring, analysis, and reporting of social media performance using social media listening tools to measure effectiveness of campaigns and strategies and drive continuous improvement. Increase utilisation of social media tools (Sprinklr, Brandwatch) to enhance engagement strategies and push digital-first mindset. -Ownership of our message bank - ensuring it is current, approved by legal and reflective of business priorities.-Manage team administrative duties, including account verifications, password updates, guideline revisions, opening new accounts, maintaining Global Teams, processing purchase orders, and handling daily budget administration.
Posted 2 months ago
5 - 8 years
4 - 7 Lacs
Bengaluru
Work from Office
Skill required: Delivery - Sprinklr Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for? Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation
Posted 3 months ago
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