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Weekday AI (YC W21)
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Shopify and Retention Marketing Executive

Shopify and Retention Marketing Executive

Weekday AI (YC W21)

2 years

0 Lacs

mumbai metropolitan region

Posted:2 weeks ago| Platform:

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Skills Required

shopify retention marketing management optimization data content ux analyze strategies metrics design development crm drive engagement automation communication analytics reports woocommerce mailchimp strategy

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of the Weekday's clients

Min Experience: 2 yearsLocation: MumbaiJobType: full-timeWe are looking for a dynamic

Shopify and Retention Marketing Executive

to manage and optimize our eCommerce store while driving customer retention through impactful marketing initiatives. This role combines hands-on Shopify management, conversion rate optimization (CRO), and data-driven retention marketing to enhance user experience and boost repeat purchases.

Requirements

Shopify Management & CRO

Manage and update the online store with new products, offers, and content.
Optimize product pages, checkout flows, and site UX to increase conversion rates.
Plan and execute A/B tests, analyze performance, and implement CRO strategies to improve add-to-cart and purchase metrics.
Collaborate with design and development teams to troubleshoot issues and enhance the shopping experience.

Retention Marketing

Plan and execute email, WhatsApp, and CRM campaigns to drive customer engagement and repeat purchases.
Set up and manage automation workflows, including welcome sequences, abandoned cart recovery, post-purchase communication, and win-back campaigns.
Segment the customer base to deliver personalized, high-performing campaigns.
Work closely with the content and design teams to ensure campaigns are on-brand, engaging, and results-driven.

Data & Insights

Monitor Shopify, Google Analytics, and CRM dashboards to track performance and identify growth opportunities.
Prepare and share reports to optimize retention, repeat purchase rate, and customer lifetime value.
Experiment with new strategies and tools to enhance customer engagement and loyalty.

Required Skills:

Shopify / Shopify Plus
WooCommerce (preferred)
Klaviyo / Mailchimp
Email & CRM Marketing
Conversion Rate Optimization (CRO)
eCommerce Strategy & Analytics
Google Analytics

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