SEO Specialist

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

Overview:

We are looking for a highly skilled and experienced Ecommerce SEO Specialist to join our team and drive organic traffic, improve search engine rankings, and optimise our ecommerce website ShopLC.com. The ideal candidate will have a deep understanding of ecommerce platforms, technical SEO principles, on-page optimisation, website architecture, site speed optimisation, structured data, XML sitemaps, mobile optimisation, link building & analytics. You will collaborate with cross-functional teams to implement SEO best practices and ensure the strong organic presence of ShopLC across all the major search engines in the US.

You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business.

Role and responsibilities:

• Conduct comprehensive technical SEO audits to identify and resolve website issues affecting search engine visibility, crawlability, and user experience.

• Develop and execute comprehensive on-page and off-page SEO strategies for e-commerce, including optimizing category pages, improving internal linking, and building relevant external backlinks.

• Implement and optimise XML sitemaps, robots.txt files, and canonical tags to guide search engine crawlers and manage duplicate content issues.

• Identify and fix website errors, broken links, and 404 pages to improve user experience and search engine performance.

• Conduct keyword research and analysis specific to e-commerce products to identify high-value keywords and phrases.

• Optimize product pages for search engines, including meta tags, product descriptions, titles, and URLs, to improve organic search rankings and click-through rates.

• Implement and optimise structured data markup (schema.org) to enhance search engine visibility and improve rich snippets in search results.

• Ensure mobile-friendliness and responsiveness of the website.

• Monitor website performance using SEO tools and platforms (e.g., Google Analytics, Google Search Console) and provide actionable insights and recommendations.

• Track, analyse, and report on key technical SEO metrics, such as website speed, crawl errors, indexation status, and mobile usability.

• Conduct keyword research and analysis to uncover SEO opportunities and improve website relevancy.

• Stay informed about emerging technologies and trends that may impact technical SEO, such as voice search and mobile-first indexing.

• Stay updated with the latest SEO trends, industry developments, and search engine algorithm updates.

Core skills will include:

• Constantly reviewing success and look for improvements.

• A great problem-solving mentality that’s able to overcome obstacles and find solutions.

• An ambitious, energetic self-starter.

• Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.

• Takes responsibility and initiative for actions, projects and people.

Qualifications and Experience:

• Bachelor's degree in marketing, computer science, or a related field.

• Minimum of 5 years of experience as a SEO Expert, with a proven track record of optimising websites for search engine performance.

• Ecommerce Exposure is must.

• Extensive experience with technical website optimisation techniques, including website structure, internal linking, XML sitemaps, robots.txt, and canonical tags.

• Proficiency in using SEO tools and platforms, such as GA4, Google Search Console, Screaming Frog, SEMRUSH and other website auditing tools.

• Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.

• Expertise in website speed optimisation techniques, performance analysis tools.

• Solid understanding of HTML, CSS, and JavaScript as they relate to technical SEO.

• Proficiency in mobile optimisation best practices and mobile-friendly website design.

• Familiarity with structured data markup (schema.org) and its implementation for enhanced search results.

• Up-to-date with the latest SEO trends, industry developments, and search engine algorithm updates.

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Strong communication and collaboration skills to work effectively with cross-functional teams.