SEO Specialist

Job Title: SEO Executive (with WordPress & PHP Development)

Location: Coimbatore (Onsite)

Experience: 3–5 Years

Department: Digital Marketing

Job Summary:

We are seeking an experienced SEO Executive with strong technical expertise in WordPress and PHP development. The ideal candidate will be responsible for improving website visibility, driving organic traffic and maintaining high-performing, SEO-friendly websites.

Key Responsibilities:

• Develop and implement effective SEO strategies to improve search engine rankings and organic reach.
• Perform detailed keyword research, competitor analysis and backlink audits.
• Manage, customize, and maintain WordPress websites using PHP, HTML, CSS and JavaScript.
• Optimize website structure, content and speed to enhance SEO performance and user experience.
• Monitor and analyze website traffic and performance using Google Analytics, Search Console, and other SEO tools.
• Implement technical SEO best practices, including schema markup, canonicalization, redirects and sitemaps.
• Collaborate with content and marketing teams to create and publish SEO-optimized content.
• Conduct regular website audits and resolve technical issues affecting performance or ranking.
• Stay updated with the latest SEO trends, algorithm updates and digital marketing practices.

Required Skills & Competencies:

• In-depth knowledge of on-page, off-page and technical SEO techniques.
• Proficiency in WordPress theme/plugin customization and PHP development.
• Strong understanding of HTML5, CSS3, JavaScript and MySQL.
• Experience using SEO tools like Ahrefs, SEMrush, Yoast SEO, Google Analytics and Search Console.
• Excellent analytical, problem-solving and troubleshooting skills.
• Ability to manage multiple projects with attention to detail and deadlines.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Work Location: In person