SEO Specialist

SEO Specialist

Job Description in Brief: We are looking for a results-driven and analytical SEO Specialist to join our dynamic marketing team. The ideal candidate will have hands-on experience in improving website visibility, driving organic traffic, and enhancing search engine rankings through on-page and off-page SEO strategies. As an SEO Specialist at SiGa Systems Business Solutions, you will be responsible for planning, implementing, and managing our SEO strategy to maximize online presence and support business growth.

Company Name: SiGa Systems Pvt. Ltd.

SiGa Systems is the fastest-growing IT software development company, that enables successful technology- based digital transformation initiatives for enterprises to create a business that is connected, open intelligent, and scalable. We are an offshore Web development company with clients all across the globe. Since our inception in 2016, we have provided web and application development services for various business domains.

Company Address: Office No. 101, Metropole, Near BRT Bus Stop, Dange Chowk, Thergaon, Pune, Maharashtra – 411 033

Company Website: https://sigasystems.com/

Qualification: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.

Work Experience: 1 + Years of experience

Annual CTC Range: As per company norms

Desired Competencies:

• Proven experience in on-page and off-page SEO optimization and organic lead generation.
• Strong understanding of Google algorithms, keyword research tools (Ahrefs, SEMrush, Ubersuggest), and analytics platforms (Google Analytics, Search Console).
• Experience creating SEO and content strategies that drive high-quality leads for IT services (WordPress, .NET, PHP, React, Java).
• Expertise in technical SEO including site audits, crawl optimization, indexing, and schema markup.
• Proficiency in lead generation campaigns through SEO, content marketing, and LinkedIn outreach.
• Knowledge of email marketing automation and nurturing funnels to convert SEO traffic into leads.
• Working knowledge of HTML, CSS, and JavaScript for SEO purposes.
• Familiarity with WordPress SEO plugins (Yoast, Rank Math, All in One SEO).
• Understanding of Google Ads, Facebook Ads, and LinkedIn Ads will be an advantage.
• Up-to-date with the latest SEO and lead generation trends, tools, and best practices.
• Strong analytical, communication, and project management skills.

Industry: IT-Software / Software Services

Role Category: IT Industry - Business Development

Role: SEO Specialist.

Employment Type: Full Time

Roles & Responsibilities:

• Conduct keyword research and competitive analysis to identify growth and lead opportunities.
• Optimize website content, blogs, and landing pages for SEO and lead conversion.
• Perform technical SEO audits and ensure all issues are resolved to improve rankings and visibility.
• Plan and execute lead generation campaigns through organic channels, including SEO, LinkedIn, and content marketing.
• Collaborate with content writers and designers to create SEO-optimized and conversion-focused content.
• Track and analyze SEO and lead generation KPIs (traffic, CTR, conversion rate, bounce rate).
• Build and manage backlink strategies to improve domain authority and ranking.
• Optimize existing content for higher engagement and lead capture.
• Stay updated with Google algorithm changes and continuously improve strategy.
• Manage local SEO and Google My Business listings to increase visibility and inquiries.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per year

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• SEO, PPC: 1 year (Preferred)

Work Location: In person