SEO Specialist

J D INCORPORATION

0 - 10 years

0 Lacs

amravati maharashtra

Posted:4 weeks ago| Platform: Indeed logo

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Skills Required

seo packaging strategy analysis shopify navigation data json content research optimization outreach ux marketing analytics reporting looker tracking risk design html css js regex server

Work Mode

On-site

Job Type

Full Time

Job Description

Company: thebakingtools.com
Location: Amravati, Maharashtra (On-site preferred; hybrid possible)
Experience: 5–10 years in SEO (must have)
Employment: Full-time

About us
thebakingtools.com is a fast-growing D2C e-commerce brand for baking tools, packaging, and ingredients serving customers across India.

What you’ll own

End-to-end SEO strategy & execution for traffic and revenue growth
Technical SEO: crawlability, log analysis, Core Web Vitals, site speed, canonicals, hreflang, sitemaps, robots, 404/redirect hygiene
Shopify SEO: collections, internal linking, faceted navigation, metafields, structured data (JSON-LD), PDP/PLP templates
Content SEO: keyword research (hub/cluster), topical authority, briefs, on-page optimization, E-E-A-T
Off-page & digital PR: white-hat link building, outreach, partnerships
Conversion & UX: CRO hypotheses, A/B ideas with marketing & product teams
Analytics/Reporting: GA4, GSC, Looker/Sheets dashboards, cohort & revenue attribution
Market & competitor tracking; IndexNow/Bing MC/Google MC hygiene; GEO (Generative Engine Optimization) readiness

Must-have qualifications

5+ years hands-on SEO (e-commerce mandatory)
Proven wins: grew non-brand organic traffic and revenue with case studies or screenshots
Strong Shopify experience (themes, metafields, schema, page speed fixes)
Expert with GA4, GSC, Screaming Frog, GDS/Looker/Sheets, PageSpeed Insights/Lighthouse
Solid understanding of content quality, YMYL/E-E-A-T, and link-risk management
Comfortable collaborating with devs, content, and design; can write clear SEO specs

Nice to have

Experience with Shopify Apps (Avada/Yoast/Rich Snippets), IndexNow, Bing MC feeds
Basic HTML/CSS/JS familiarity; regex; server logs
Local SEO & marketplace SEO experience

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

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