SEO & SOCIAL MEDIA MARKETING SPECIALIST

Job Title: SEO & Social Media Marketing Specialist

Location: On-Site

Education: B.tech/BCA/B.Sc

Employment Type: Full-Time

Experience Level: 5 + years

About Us

Aaizel Tech is a pioneering tech startup at the intersection of Cybersecurity, AI, Geospatial solutions, and more. We drive innovation by delivering transformative technology solutions across industries. As a growing startup, we are looking for passionate and versatile professionals eager to work on cutting-edge projects in a dynamic environment.

Job Summary

We are seeking a highly analytical and technically proficient SEO Engineer to join our digital team. The ideal candidate will possess a strong understanding of technical SEO, web development fundamentals, and analytics platforms, with a B.Tech background that allows for deeper collaboration with engineering teams. This role requires a data-driven mindset and the ability to implement SEO strategies that improve search rankings and drive organic traffic growth.

Key Responsibilities

Strategy & Planning

• Develop and implement a holistic SEO strategy aligned with overall digital marketing goals and business KPIs.
• Define measurable SEO goals and regularly report on performance to stakeholders.
• Plan and execute long-term organic growth initiatives including content clusters, keyword targeting, and UX optimization.

Technical SEO Optimization

· Perform regular technical audits of the website using tools like Screaming Frog, SEMrush, Ahrefs, or Sitebulb.

• Identify and resolve technical issues such as crawl errors, broken links, indexation issues, and page speed performance.
• Work closely with developers to implement structured data/schema markup, canonical tags, redirects, and XML sitemaps.
• Optimize for Core Web Vitals and mobile usability in line with Google’s ranking signals.
• Optimize website elements including robots.txt, XML sitemaps, canonical tags, redirects, and structured data.

On-Page SEO & Content Alignment

Optimize website content, meta tags, headings, and internal linking structure for targeted keywords.

• Collaborate with content writers and designers to ensure best practices in SEO and UX.
• Conduct keyword research to guide editorial teams and ensure new content is built with search intent in mind.

Off-Page SEO & Link Building

• Develop and manage a white-hat link-building strategy including outreach, guest blogging, digital PR, and partnerships.
• Analyze backlink profiles and monitor for toxic links, taking action when necessary.

Content Collaboration

• Provide SEO guidelines and briefs for blog posts, product pages, and landing pages.
• Partner with content teams to ensure SEO-focused content aligns with the company’s tone and goals.

Analytics & Reporting

• Track, analyze, and report on SEO performance using Google Analytics, Google Search Console, and third-party tools.
• Monitor keyword rankings, traffic trends, and competitor performance to identify opportunities.
• Conduct A/B tests and experiments to continuously improve SEO strategy.

Cross-functional Collaboration

• Coordinate with Paid Media, Content Marketing, Product, and Development teams to align SEO efforts.
• Contribute to cross-channel marketing campaigns with SEO insights.

SEO Tools & Platforms

• Google Search Console
• Google Analytics (GA4 preferred)
• SEMrush / Ahrefs / Moz / Ubersuggest
• Screaming Frog SEO Spider
• Google Tag Manager

Required Qualifications

• Bachelor/Master degree in B.Tech or related field.
• Minimum of 3 + years of hands-on SEO experience in an in-house or agency setting.
• Expertise in SEO tools including but not limited to: SEMrush, Ahrefs, Moz, Google Search Console, Screaming Frog, GTmetrix, and Google Analytics.
• Proven track record of improving organic rankings and driving measurable organic growth.
• Deep understanding of technical SEO, including crawling, indexing, structured data, canonicalization, site architecture, and page speed optimization.
• Strong analytical skills with the ability to turn data into actionable insights.
• Familiarity with CMS platforms (WordPress, Shopify, Webflow, etc.) and basic HTML/CSS.
• Excellent written and verbal communication skills.
• Up-to-date knowledge of search engine algorithm updates, ranking factors, and SEO industry trends.

Preferred Qualifications

• Experience with enterprise SEO platforms like BrightEdge, Conductor, or Botify.
• Experience working in a fast-paced startup or high-growth environment.
• Knowledge of international SEO and/or local SEO.
• Familiarity with CRO and UX best practice

What We Offer

· Professional Growth: Continuous learning opportunities, mentorship, and career advancement.

· Collaborative Environment: Join a dynamic team that values technical excellence, innovation, and collaboration.

· Impactful Work: Play a critical role in shaping our digital strategy and driving business growth.

How to Apply

Please submit your resume and a cover letter outlining your relevant experience and how you can contribute to Aaizel Tech's success. Send your application to hr@aaizeltech.com, or anju@aaizeltech.com.