SEO manager

This role is for one of the Weekday's clients

SEO Manager

Requirements

Key Responsibilities

• SEO Strategy & Execution
• Develop, implement, and manage comprehensive SEO strategies aligned with overall marketing and business goals.
• Conduct detailed keyword research to identify high-value opportunities for content and product optimization.
• Optimize website structure, metadata, content, and landing pages for target keywords to maximize visibility in search results.
• Stay up to date with the latest trends, algorithm updates, and best practices in SEO and search marketing.
• Technical SEO
• Collaborate with developers and designers to ensure SEO best practices are properly implemented on newly developed pages.
• Perform regular technical audits to identify crawl issues, indexation errors, and site speed bottlenecks.
• Manage structured data (schema markup), site architecture, and internal linking strategies to enhance site performance.
• Ensure mobile-friendliness, page experience, and Core Web Vitals compliance across web properties.
• Content Optimization
• Partner with the content and marketing teams to guide keyword-focused content creation and on-page optimization.
• Review and optimize existing content to improve organic performance and relevance.
• Develop strategies for link building, content outreach, and authority building.
• Analytics & Reporting
• Monitor, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, click-through rates, and conversions.
• Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to generate insights and actionable recommendations.
• Present performance insights and growth opportunities to senior leadership on a regular basis.
• Cross-functional Collaboration
• Work closely with product, marketing, and technology teams to ensure SEO initiatives align with company objectives.
• Provide guidance and training to internal teams to foster SEO awareness and adoption across departments.
  

Qualifications & Skills

• Experience: 5-9 years of proven SEO experience with measurable results in improving organic visibility and conversions.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, and BrightEdge.
• In-depth knowledge of search engine algorithms, keyword research methodologies, and content optimization.
• Experience with HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Shopify, Webflow).
• Ability to analyze data, derive insights, and translate findings into actionable recommendations.
• Strong communication, project management, and stakeholder collaboration skills.
• Knowledge of local SEO, international SEO, and E-A-T (Expertise, Authoritativeness, Trustworthiness) principles is a plus.