Job
Description
Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic. Perform keyword research to identify high-value target keywords and phrases relevant to our business goals. Optimize website content, including landing pages, blog posts, product pages, and other digital assets, for search engines and users. Conduct technical SEO audits to identify and resolve issues impacting site crawlability, indexing, and performance. Monitor and analyze site performance using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. Track key SEO metrics, such as organic traffic, keyword rankings, click-through rates, and conversion rates, and provide regular performance reports. Stay updated on industry trends, algorithm changes, and best practices in SEO and search engine marketing. Develop link-building strategies and outreach campaigns to acquire high-quality backlinks from reputable websites. Provide SEO guidance and training to internal stakeholders to foster a culture of SEO awareness and adoption across the organization. Collaborate with external agencies or consultants as needed to support SEO initiatives and campaigns. Continuously optimize and refine SEO tactics based on performance data and industry developments. Work closely with content creators, designers, and marketing teams to align SEO objectives with overall marketing initiatives. Collaborate with web development and Design teams to implement SEO best practices, including site speed optimization, mobile responsiveness, and structured data markup. Qualifications Bachelor's degree (preferably in a technical field) Proven experience as an SEO Manager or similar role, with a track record of driving measurable results in organic search performance. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. Proficiency in SEO tools and analytics platforms, such as Google Analytics, Google Search Console, SEMrush, Moz, etc. Strong analytical skills and the ability to interpret data to make informed decisions and recommendations. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. Technical proficiency in HTML, CSS, JavaScript, and website development concepts preferred. Experience with content management systems (e.g., WordPress, Drupal, Magento) and e-commerce platforms is a plus. Certifications in SEO or digital marketing (e.g., Google Analytics, Google Ads, HubSpot) are desirable but not required. Self-motivated, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment. A passion for staying updated on the latest trends and developments in SEO and digital marketing. Job Types: Full-time, Permanent Pay: ₹400,000.00 - ₹700,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Experience: total work: 6 years (Required) Work Location: In person Expected Start Date: 01/07/2025
