Senior UX Designer – Digital Experiences (Kiosks & Mobile App)

Senior UX Designer

You will design for speed, conversion, and delight in real-world restaurant environments while collaborating closely with Product, Engineering, Analytics, and Global UX teams. This role will be a hands-on design role, focused on owning and executing design work end-to-end.

Key Responsibilities

1. Experience & Interaction Design

• Own end-to-end UX design for KFC kiosks and mobile app journeys (browse → customize → upsell → pay).
• Design intuitive, fast, and accessible experiences for high-pressure, high-footfall QSR environments.
• Balance brand expression, usability, and conversion goals across platforms.
• Create wireframes, user flows, interaction models, prototypes, and high-fidelity designs.

2. Menu Structure & Navigation

• Strategically structure the digital menu and information architecture to enable quick discoverability, encourage trial, and reduce decision fatigue.
• Design fast, intuitive, and frictionless kiosk and app flows that work seamlessly across diverse customer profiles and ordering behaviors.

3. Visual Design, Food Imagery, Promotions & Merchandising

• Design engaging idle states, promotional banners, and in-journey visual moments that spark curiosity and drive transactions.
• Apply behavioral and merchandising cues (visual hierarchy, contrast, placement) to recommend complementary items and increase basket value.
• Integrate high-impact, appetite-triggering food visuals to drive desirability and purchase intent.
• Partner closely with content, marketing, and brand teams to optimize asset selection, hierarchy, and placement for maximum visual and commercial impact.

4. Brand Connect, Copy & Personality

• Use crave-amplifying microcopy and visual storytelling to reinforce product desirability, brand tone, and emotional connection.
• Collaborate with brand, marketing, and legal teams to ensure consistency, accuracy, and compliance across all digital touchpoints.

5. Customer-Centric & Data-Driven Design

• Leverage customer insights, analytics and funnel data to inform design decisions.
• Design for diverse Indian user behaviors (language, payment preferences, digital literacy).
• Optimize experiences for order speed, basket size, and error reduction.
• Design UX solutions that directly impact revenue, conversion, and throughput.

Must-Have Qualifications

• 8+ years

  of experience as a

  hands-on UX/Product Designer

• Strong portfolio demonstrating

  direct execution

  of UX, UI, visual design, and content with proven work on mobile apps, kiosks, or transactional flows
• Strong experience designing consumer-facing digital products
• Strong capability in

  UX writing / content creation

  for digital products (microcopy, CTAs, system messages)
• Solid understanding of

  data analytics for UX

  , including interpreting dashboards, funnels, and experiment results
• Expertise in

  UX fundamentals

  : user research, information architecture, interaction design, usability testing
• Strong portfolio demonstrating

  problem-solving, impact, and outcomes

• Proficiency with

  Figma

  , Adobe Creative Suite, Rapid prototyping tools, emerging AI tools
• Experience working closely with cross-functional teams (Product, Tech, Ops, Brand, Marketing).

Good to Have (Strong Plus)

• Experience in QSR, retail, e-commerce, fintech, or high-scale B2C platforms
• Designing for self-service kiosks or large touch screens
• Knowledge of accessibility standards and inclusive design
• Exposure to personalization, AI-driven recommendations, or experimentation
• Experience with design systems and global-local adaptation