We are seeking an experienced Aggregator to join the Marketing team. • Challenge and elevate Aggregators with sharper consumer segmenting, profitable product pipeline, and quick Tech integrations. • Grow business through upsell / customizations, Add on, peak days, partnerships • Elevate brand comms on Delivery to better reflect R.E.D - brand voice, tone, and flair across CRM, App, Campaigns, etc. • Infuse Mainstream and Shrink the Chicken change thinking into Delivery / Delivery comms. • Construct & execute the Delivery retail calendar focused on Acquisition, Retention, and Experience: • Formulation of strategic JBP & Barters for strategic growth planning. • Defining the marketing plan with aggregators and keeping a track of the plan to meet the KPI. • Controlling & Planning budgets within Aggregator inventories to gain maximum ROI. • Negotiating & partnering with aggregator to find ways to improve brand SOV on Top 10 players. • Drive tactics on Growth, Acquisition of new users, driving frequencies & increasing LTV. • Liaison with cross functional internal stakeholders for various growth projects. • Drive cadence in operation with Aggregators for Data reporting, Insights, Brand Protocols etc. • Understanding and improving funnel drop offs in ordering journey within food aggregators. We are looking for someone with a : • MBA • 5-8 years of Digital/Ecom experience preferably in FMCG/Food Tech/Ecommerce • Strategic and creative bend of mind • Strong analytical and communication skills, command over language • Good understanding of the digital space, tech and pop culture in India • Strong creative acumen and a knack for generating buzzy ideas • Excellent on follow-through and project management, multitasking • Ability to manage seasoned team, leadership teams, Fz partners and all critical stakeholders Show more Show less

As our Brand Innovator , you will: Create and execute the 18-month pipeline for the brand to drive sales and elevate brand imagery. Creation of new product concepts or finding new positioning ideas to making existing products more exciting. Must have a creative mind along with the ability to leverage consumer insights and other data for all product developmental work. Ideation of various events Tracking and managing the impact of new product launches on Top line and bottom line Leading multiple NPD projects at a time – managing multiple stakeholders finance, SCM, packaging, advertising agency. Lead the NPD squad and build cross functional synergies to deliver all innovation projects on time. We are looking for: Should be non-Vegetarian. Should be updated with food and latest consumer trends. Strong project management and multitasking skills Data Analytics Consumer insights along with a creative bend of mind Team player & Self-starter / stakeholder management Excellent communication skills MBA, with 5-8 years’ experience in Brand/ insights and Innovation Work Experience of FMCG/Beverages/Snacking/Candy and fast-moving consumer goods Show more Show less

Key Responsibilities: • Drive end-to-end execution of national & regional in-store initiatives (menu, POSM, tactical store-level interventions) in coordination with cross-functional teams. • Analyze local competition and propose retail-focused solutions to drive dine-in and takeaway growth. • Track the weekly impact of interventions on sales, transactions, and brand metrics. • Execute national and regional calendars across KFC restaurants, including airport stores (price changes, launches, and strategic interventions). • Regionalize menu/POSM and interventions through language, visuals, and local insights. • Ideate with vendors/agencies for innovative solutions that boost dine-in growth. • Conduct quarterly market visits to study competition and identify growth opportunities. • Manage and optimize menu boards based on performance data. • Maintain strong communication with field teams for feedback and opportunity mapping. • Ensure adherence to brand guidelines for all in-store elements. We are looking for someone with: • Strong execution skills with agility to manage the national calendar. • Working knowledge of Excel and PowerPoint. • Retail/QSR experience preferred. • Creative mindset and ability to ideate with brand and vendor teams. • Negotiation skills (added advantage). • Strong multitasking and communication abilities. Show more Show less