In Store Activation

Job Description

Key Responsibilities: • Drive end-to-end execution of national & regional in-store initiatives (menu, POSM, tactical store-level interventions) in coordination with cross-functional teams. • Analyze local competition and propose retail-focused solutions to drive dine-in and takeaway growth. • Track the weekly impact of interventions on sales, transactions, and brand metrics. • Execute national and regional calendars across KFC restaurants, including airport stores (price changes, launches, and strategic interventions). • Regionalize menu/POSM and interventions through language, visuals, and local insights. • Ideate with vendors/agencies for innovative solutions that boost dine-in growth. • Conduct quarterly market visits to study competition and identify growth opportunities. • Manage and optimize menu boards based on performance data. • Maintain strong communication with field teams for feedback and opportunity mapping. • Ensure adherence to brand guidelines for all in-store elements. We are looking for someone with: • Strong execution skills with agility to manage the national calendar. • Working knowledge of Excel and PowerPoint. • Retail/QSR experience preferred. • Creative mindset and ability to ideate with brand and vendor teams. • Negotiation skills (added advantage). • Strong multitasking and communication abilities. Show more Show less