Aggregator Marketing

We are seeking an experienced Aggregator to join the Marketing team. • Challenge and elevate Aggregators with sharper consumer segmenting, profitable product pipeline, and quick Tech integrations. • Grow business through upsell / customizations, Add on, peak days, partnerships • Elevate brand comms on Delivery to better reflect R.E.D - brand voice, tone, and flair across CRM, App, Campaigns, etc. • Infuse Mainstream and Shrink the Chicken change thinking into Delivery / Delivery comms. • Construct & execute the Delivery retail calendar focused on Acquisition, Retention, and Experience: • Formulation of strategic JBP & Barters for strategic growth planning. • Defining the marketing plan with aggregators and keeping a track of the plan to meet the KPI. • Controlling & Planning budgets within Aggregator inventories to gain maximum ROI. • Negotiating & partnering with aggregator to find ways to improve brand SOV on Top 10 players. • Drive tactics on Growth, Acquisition of new users, driving frequencies & increasing LTV. • Liaison with cross functional internal stakeholders for various growth projects. • Drive cadence in operation with Aggregators for Data reporting, Insights, Brand Protocols etc. • Understanding and improving funnel drop offs in ordering journey within food aggregators. We are looking for someone with a : • MBA • 5-8 years of Digital/Ecom experience preferably in FMCG/Food Tech/Ecommerce • Strategic and creative bend of mind • Strong analytical and communication skills, command over language • Good understanding of the digital space, tech and pop culture in India • Strong creative acumen and a knack for generating buzzy ideas • Excellent on follow-through and project management, multitasking • Ability to manage seasoned team, leadership teams, Fz partners and all critical stakeholders Show more Show less