Senior Social Media Executive

Key Responsibilities

As a Senior Social Media Executive, you will take ownership of driving impactful social media strategies and campaigns across multiple platforms.

• Develop and implement creative social media strategies to boost brand awareness, engagement, and lead conversions.
• Manage and maintain content calendars, ensuring consistent and timely publishing of posts.
• Create and supervise engaging, high-quality content (text, graphics, videos, reels, stories, polls, etc.) that aligns with the brand’s voice and identity.
• Actively engage with the online community — respond to comments, messages, and build a loyal audience base.
• Track, analyze, and report monthly performance metrics; optimize strategies based on analytics and insights.
• Stay ahead of the latest social media trends, tools, and best practices, integrating them into campaigns.
• Collaborate with design, marketing, and content teams for integrated campaign planning.
• Run and manage paid ad campaigns on Facebook, Instagram, LinkedIn, etc. (when required).
• Guide and support junior executives/interns to ensure quality execution of deliverables.

Requirements

• Proven experience (2–4 years) as a Social Media Executive / Social Media Manager.
• Strong knowledge of major social platforms, algorithms, and analytics tools.
• Proficiency in social media scheduling tools (Buffer, Hootsuite, Later, Meta Business Suite).
• Creativity with an eye for design — able to work with graphic designers or create visuals using Canva/Photoshop.
• Basic knowledge of paid advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
• Excellent written & verbal communication skills.
• Strong organizational skills and ability to manage multiple campaigns in a fast-paced environment.

Preferred Skills (Good to Have)

• Video editing skills for short-form content (Reels, TikTok, YouTube Shorts).
• Experience with influencer marketing collaborations.
• SEO basics for social content optimization.

Perks & Benefits

• Competitive salary based on experience.
• Opportunity to work with diverse clients and industries.
• Creative freedom to experiment with new ideas.
• Supportive and growth-focused work culture.
• Manage content calendars, schedule posts, and ensure timely publishing.
• Create engaging and high-quality content (text, images, videos, reels, stories, polls, etc.) aligned with brand identity.
• Monitor, respond to, and engage with the online community to build a loyal audience.
• Track performance metrics, prepare monthly reports, and optimize strategies based on analytics.
• Stay updated on social media trends, tools, and best practices.
• Collaborate with the design, marketing, and content teams for campaign planning.

Job Type: Full-time

Pay: ₹15,000.00 - ₹22,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Work from home

Ability to commute/relocate:

• Dwarka Sec-6, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Education:

• Diploma (Required)

Experience:

• Social media management: 3 years (Preferred)
• Social media strategy: 2 years (Preferred)

Work Location: In person