Senior Social Media Executive

Company Name: INCL Media Group
Location: Delhi
Salary: ₹35,000 – ₹38,000 per month
Experience Required: Minimum 5 Years
Qualification: Graduate / Post Graduate in Mass Communication, Journalism, Media Studies, or related field

About INCL Media Group

INCL Media Group is a leading media, communication, and digital solutions organisation working across government, PSU, corporate, and institutional domains. We specialise in strategic communication, digital media management, content creation, and large-scale public outreach campaigns.

Role Overview

The Senior Social Media Executive will be responsible for planning, executing, and managing social media strategies across multiple platforms. The role requires strong content understanding, platform expertise, analytical thinking, and experience in handling professional, institutional, and government-aligned digital communication.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand and campaign objectives
• Manage and monitor official social media handles (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, etc.)
• Plan content calendars, campaigns, and platform-specific creatives
• Coordinate with graphic designers, video editors, and content teams for high-quality output
• Write and review captions, posts, hashtags, and short content in English & Hindi
• Monitor engagement, comments, messages, and ensure timely responses
• Track performance metrics and prepare weekly/monthly social media reports
• Stay updated with social media trends, platform updates, and best practices
• Handle social media communication for government/PSU projects where required
• Ensure brand tone, compliance, and content accuracy at all times

Required Skills & Competencies

• Strong understanding of social media platforms and algorithms
• Excellent written communication skills (English & Hindi)
• Experience with social media management and analytics tools
• Ability to plan campaigns and analyze performance data
• Creative thinking with a strategic approach
• Strong coordination and time-management skills
• Experience in media agencies, government communication, or institutional projects will be an added advantage

Eligibility Criteria

• Minimum 5 years of relevant experience in social media management
• Graduate/Post Graduate in Mass Communication / Journalism / Media Studies
• Prior experience in handling multiple brands or institutional accounts preferred

Job Type: Full-time

Pay: ₹35,000.00 - ₹38,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person