Senior SEO

Job description

ZFunds is a well-funded, profitable fintech startup. We are in the growth phase of our journey and are looking for driven developers to drive that ruthlessly alongside us.

Experience Required - 5-8 years

Location-

Working Days- Mon-Sat

Timing - 10AM-7PM

Domain- BFSI (good to have)

Notice - Immediately Available

Note- Interview process includes offline mode of interview

As a SEO at ZFunds, you will:

KEY RESPONSIBILITIES:

1. Manage the SEO initiatives - strategizing, planning, and execution

2. Define key metrics and SEO roadmap (including link building strategy)

3. Review and analyze analytics and site traffic to gauge positive and negative changes

4. Create and execute an SEO plan for the assigned categories to maximize traffic from the channel

5. Conduct SEO audits, collect and analyze data, identify trends and insights on search engine algorithms

6. Collaborate with the Content team to optimize copy and landing pages for search engine marketing

7. Collaborate with the SEM team for keyword research and complementary campaigns

8. Research, analyze and benchmark against competitor performance

9. Create and maintain SEO performance dashboard to provide visibility for respective pages

10. Communication to team and management on project development, timelines, and results.

WHAT ARE WE LOOKING FOR?

FUNCTIONAL SKILLS

1. Proven 3+ years of experience in website/web page SEO optimization (Google search)

2. Knowhow of technical SEO, on-page and off-page SEO

3. Experience in backlinking

4. Knowhow of desktop and mobile SEO tactics

5. Understanding of search engine ranking factors, algorithms, site architectures, and strategies.

6. Expert in all areas of SEO including strong technical skills (HTML, site architecture, and content management systems)

7. Ability to anticipate or quickly react to the ever-changing landscape of search algorithms by staying on top of current search engine news, trends, practice, and social triggers

8. Understanding of web analytics and the ability to derive meaningful insights for the creation of organic search strategies

ADDITIONAL REQUIREMENTS

1. Comfortable in coordinating with Programmers, Product Teams & Content Writers regarding changes required in the sites.

2. Excellent verbal, written, and presentations skills.

3. Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

4. High levels of integrity, autonomy, and self-motivation.

5. Excellent analytical, organizational, project management, and time management skills.

About ZFunds

ZFunds is on a mission to democratise personal finance.

A lot has been done to make financial products accessible to people. However, it still remains an urban concept. We will make quality financial advice accessible and approachable across Bharat.

ZFunds was born when we realised that consumers in all small towns across India have invested their money in LIC policies. For users looking to grow their money, it's probably one of the worst options over a long period of time. We realised that it's not a problem that consumers don't want better financial products, it's that they don't have supply to it. And that is what ZFunds is here to do.

We are now in the growth phase of your journey and are looking for driven developers to drive that ruthlessly alongside us.

Website: https://zfunds.in/

Android App: https://play.google.com/store/apps/details?id=com.zfunds.user

• iOS App: https://apps.apple.com/in/app/zfunds/id1537564923