Senior SEO Specialist

Company Description

CausalFunnel is a disruptive AI company that helps businesses uncover the hidden value of anonymous visitors. Our Intent Prediction and Personas based call-to-action a/b test platform converts visitor traffic into orders and revenue, delivering solid growth despite changes in sales channels and online advertising. Our customers have experienced an average of 40% improvement in conversion rates.

Role Description

This is a full time remote role for a Sr Search Engine Optimization Specialist at CausalFunnel. The Sr SEO Specialist will be responsible for tasks such as keyword research, SEO audits, link building, web analytics, and on-page SEO to optimize website performance and drive organic traffic. The ideal candidate has experience not only performing these tasks, but leading a team and coordinating with other department leaders.

Key Responsibilities:

• Support the development and execution of on-page and off-page SEO strategies to improve website ranking and search visibility
• Assist in researching, identifying, and securing quality backlink opportunities to enhance domain authority
• Leading a team of 2-4 Jr. SEO specialists, assigning and managing their tasks.
• Working with other departments such as Ads, Growth and Development
• Conduct keyword research, competitor analysis, and track performance metrics to inform and optimize SEO efforts
• Collaborate with content and marketing teams to ensure SEO alignment across campaigns
• Perform audits of websites to identify areas for SEO improvement and implement solutions
• Stay current with SEO best practices, Google algorithm updates, and backlink strategies
• Crawl & log file analysis, Track and interpret bot behavior (Google, ChatGPT, etc.) via server logs to surface crawl inefficiencies, and prioritize opportunities to drive business impact.
• Indexation & site structure, Engineer site architecture, canonicalization, XML sitemaps, and robots directives to maximize crawlability and indexing across search engines.
• Schema & structured data, Design, deploy, and validate schema markup (FAQ, Product, Article, etc.) to increase rich result and AEO discoverability.
• Performance optimization engineering, Partner with development to improve page speed, Core Web Vitals, mobile usability, and domain-level technical settings to lift UX and SEO/AEO outcomes.
• Automation & technical tool builder, Develop automated workflows and tools (e.g., AirOps, custom GPTs/agents) to scale audits, QA, topic monitoring, and performance insights.
• Cross-functional technical partner, Collaborate with engineering, content, and product to embed SEO/AEO standards into roadmaps, releases, and web page QA.
• Community & platform optimization support, Advise on off-site channels (e.g., Reddit) for content structure, metadata, and link strategy to reinforce visibility and authority.

Qualifications:

• Keyword Research and On-Page SEO skills
• Experience in conducting SEO Audits and Web Analytics
• Link Building expertise
• Excellent understanding of SEO principles and practices
• Ability to work independently and remotely
• Strong written and verbal english skills
• Strong analytical and problem-solving skills
• Prior experience with SEO tools and platforms
• Pursuing or completed a degree in Marketing, Digital Media, or related field
• Technical SEO depth: Comfortable moving from log insights to migration and architecture improvements.
• B2B growth focus: You prioritize SEO/AEO projects by revenue impact and build journeys that convert B2B buyers.
• AI fluency: Strong prompting/LLM understanding; you know how to structure clear prompts for advanced workflows and understand how to influence answer engine results.
• Data-driven: Proficient with GA4 & Search Console with a working understanding of BI tools (e.g., Looker); SQL/Python is a plus.
• Performance instincts: You understand website speed and performance metrics and partner well with designers, developers, and engineers.
• Operator mindset: You build systems (dashboards, alerts, QA tools) that optimize workflows and help your programs scale efficiently.
• Trusted collaborator: Effective communicator who partners with marketing, product, and operations stakeholders; comfortable leading cross-functional projects and initiatives.
• Always improving: You automate the repeatable, prioritize critical initiatives, and raise the bar for best SEO/AEO practices.