PPC & Amazon Ads Specialist

CausalFunnel is actively seeking an enthusiastic, data-driven PPC Specialist with hands-on experience in Google Ads and Meta Ads. A solid grasp of Amazon Ads is a strong plus.

Bonus/Preferred: Experience managing Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) for e-commerce brands.

Key Responsibilities

You’ll manage and optimize multiple accounts.

• PPC (Pay-Per-Click) Ads Management (Must Have)

  Creating, optimizing, and managing PPC campaigns across platforms such as

  Google Ads, Facebook/Meta Ads, LinkedIn Ads

  , etc.
• Monitor campaign performance and suggest adjustments to maximize ROI/ROAS.
• Conduct keyword research and audience analysis for targeting.
• Prepare performance reports and provide actionable insights.
• Always on the lookout for new PPC techniques and algorithms for better ROAS.

• Amazon Advertising (Preferred/Strong Plus)Build & optimize

  Sponsored Products, Sponsored Brands, and Sponsored Display campaigns (auto → manual

  harvesting loops

  , match types, negatives, product/ASIN targeting).

• Structure & hygiene:

  portfolio/budget setup, placement multipliers, dayparting, search-term control to reduce waste.

• Retail readiness collaboration:

  coordinate with team on titles, bullets, A+ content, images, Storefront, pricing,

  inventory/buy box

  health.

• Analytics & reporting:

  track

  ACoS/TACoS

  , CTR, CVR, sessions; produce clear weekly/monthly insights and scale/trim plans.
• Use Amazon tools where relevant (e.g.,

  Brand Analytics, Search Term reports, Amazon Marketing Stream/Console

  ; AMC familiarity is a plus).

• Tracking & Analytics (All Channels)

  Basic tag/pixel QA using

  Google Tag Manager (GTM)

  ,

  GA4

  events, and

  Meta Pixel/CAPI

  ; ensure conversion integrity and clean attribution across platforms.

Qualifications & Skills

We’re looking for someone who is passionate about digital marketing, creative, and eager to learn.

Required Skills:

• Good knowledge of PPC platforms such as

  Google

  ,

  Facebook/Meta

  ,

  Pinterest Ads

  ;

  Amazon Ads experience strongly preferred

  .
• Familiarity with SEO techniques and tools (e.g., Google Analytics/GA4, SEMrush, or Ahrefs).
• Strong written communication skills with the ability to create compelling ad copy and concise performance updates.
• Basic understanding of marketing analytics and performance metrics (

  ROAS/CPA

  on Google/Meta;

  ACoS/TACoS

  on Amazon).
• Proficiency in English content writing.

• Bonus tool familiarity (Amazon):

  Brand Analytics, Helium 10/Jungle Scout (or similar), product/keyword research workflows, and search-term/ASIN mining best practices.