Senior Sales Manager

Senior Sales Manager — Bangalore

zero to shelf

Swichh isn’t just another beverage — it’s a movement toward a better, cleaner, more energetic India.

About Swichh

premium functional beverage brand

clean ingredients with ZERO sugar

modern hustlers

Senior Sales Manager

Role Overview

city lead

From setting up distributors and sales routes to closing partnerships and leading activations, you’ll be responsible for turning Swichh into a visible, fast-moving brand.

get your hands dirty on the ground

high-ownership role

Key Responsibilities

1. Channel Development

• Build and manage offline sales channels: 

  HoReCa, GT, MT.

• Onboard premium cafés, gyms, restaurants, and retail stores.

• Negotiate with distributors, manage trade margins, and optimize inventory flow.

2. Sales Planning & Execution

• Design and own 

  monthly sales targets, routes, and coverage plans.

• Drive sell-in & sell-out performance, ensuring high product velocity.

• Lead a small field team, training and mentoring them for scale.

• Personally close key accounts during the initial phase.

3. Brand Presence & Activation

• Plan and execute 

  city-level activations, tastings, and partnerships.

• Collaborate with marketing for POS materials and influencer tie-ups.

• Ensure strong product visibility and recall in all outlets.

4. Reporting & Insights

• Maintain weekly/monthly sales dashboards and forecasts.
• Provide feedback on pricing, consumer behaviour, and competitor activity.
• Work closely with operations to align production and logistics.

City Ownership Mindset

• Act like the 

  mini-CEO for Bangalore

   — you own the presence, visibility, and sales.
• Bring creative ideas to make Swichh a known name across the city’s health-conscious crowd.

Who You Are

• 5–8 years of experience in 

  FMCG / Beverage / Food

   sales.
• Hands-on exposure to 

  HoReCa, GT, and/or MT

   channels.
• Strong distributor & outlet network in Bangalore.
• Fluent in 

  English and Kannada

   (Hindi optional but preferred).
• Leadership mindset — can build, motivate, and manage a field team.
• Excellent negotiation, communication, and analytical skills.
• Entrepreneurial attitude — bias for action, adaptable, and hungry to grow.
• (Bonus: Experience launching or scaling a new beverage / startup brand.)

Location

• Bangalore

   (Field + Office mix)

Compensation

• Fixed Salary + 

  attractive incentives based on sales growth.

Why Join Swichh

• Be part of the 

  founding team

   redefining “healthy soda” in India.

• Work directly with the Founder

   — your voice will shape our playbook.
• Modern, wellness-first, performance-driven culture.
• Flat structure, high autonomy & zero politics.
• Build a portfolio you’ll brag about — your work will literally be on shelves, in cafés, and on reels.

To Apply:

Send your CV / LinkedIn to [your email]

Subject:

• Include 2 lines on

  why you’d love to build India’s coolest health beverage.