Senior Sales and Marketing Manager

Role Overview: Marketing and Sales Manager at Infinium Alcobev

The position of Marketing and Sales Manager at Infinium Alcobev demands a comprehensive understanding of local regulations, distribution channels, and evolving consumer trends. This role requires a unique blend of expertise in brand development, channel management—especially within hotels and bars—market analysis, and effective team leadership to drive both sales performance and profitability for alcoholic beverages.

Key ResponsibilitiesBrand & Marketing Strategy

The manager is responsible for developing and executing detailed marketing plans and brand campaigns. This includes organizing product launches and promotional events designed to enhance the brand's visibility and engage target consumers effectively.

Sales & Channel Management

A core function of this role is to drive sales through diverse channels, with a particular focus on institutional clients such as 5-star hotels, premium bars, and lounges. The manager oversees the management of distribution networks to maximize reach and sales impact.

Market Analysis & Intelligence

Conducting thorough market research and analyzing sales data are vital components of the position. The manager monitors competitor activities and provides actionable insights to senior leadership, facilitating informed strategic planning.

Distribution & Operational Excellence

The manager optimizes the distribution network to ensure that products are readily available and that market coverage is efficient. This involves close coordination with bottlers and distributors to maintain operational effectiveness.

Team Leadership

Responsibilities include recruiting, training, and motivating both sales and marketing teams. The manager is tasked with fostering a high-performance culture to achieve overall business objectives.

Regulatory Compliance

Ensuring strict adherence to all state and central laws governing the sales and marketing of alcoholic beverages is a critical aspect of the role. The manager must stay updated on legal requirements and ensure all activities are compliant.

Financial Management

The manager contributes to profit and loss (P&L) management and tracks performance against key business metrics to ensure the company’s financial objectives are met.

Essential Skills & ExperienceIndustry Experience

Candidates must have proven experience of at least five years within the Alcobev industry, preferably in managerial or territory-level sales roles.

Sales & Marketing Skills

Expertise in brand building, campaign execution, profit and loss management, and market penetration strategies is essential for success in this position.

Communication & Leadership

Strong communication, analytical, and interpersonal skills are required, alongside the ability to lead and motivate large teams effectively.

Local Market Knowledge

A deep understanding of Indian consumer behavior, market dynamics, and the regulatory framework is crucial for navigating the complexities of the market.

Stakeholder Management

The ability to build and maintain relationships with key stakeholders—both internal and external—is vital. This includes clients, senior leadership, and cross-functional teams.

Job Type: Full-time

Pay: From ₹150,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Gachibowli, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Master's (Preferred)

Experience:

• sales and marketing: 10 years (Preferred)
• alcobev: 10 years (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: In person