Senior Product Marketing Manager

Job Description

Create and maintain a person library for the relevant target personas, including their pain points, content preferences etc Develop messaging, positioning & content like presentations, data sheets, product pages, videos etc for Sirion products Plan and execute product launches, including any content required for it Create sales enablement materials including competitive positioning, battlecards etc Partner with the growth marketing team to Identify relevant themes for our GTM strategy and support demand generation activities with messaging & content Work closely with product managers and sales teams to identify and develop use cases What You’ll Need: 8+ years of total experience and at least 5+ years of experience as a SaaS product marketer Familiarity with SaaS products, enterprise users, and their fundamental needs Experience working with international clients/stakeholders is preferred Familiarity with software products and the ability to translate technical product knowledge into GTM messages Prior experience researching and creating battlecards, market analysis, product messaging, use cases, and personas Ability to operate independently and in a cross-functional capacity Excellent written and verbal communication skills Analytical frame of mind with strong quantitative skills B.Tech / BS / BA in Engineering or similar field MBA is a plus