Senior Product Marketing Associate

2 years

0 Lacs

Posted:23 hours ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Title:

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About the Company:

Most Innovative Biotech Company, 2024


About the Role:

Elucidata is looking for a skilled and motivated Sr. Product Marketing Associate to turn complex scientific capabilities into clear, high-impact narratives and event experiences that move the pipeline. You’ll apply our messaging across critical assets, lead the PMM support for priority events, and help maintain a coherent brand as we scale.


Key Responsibilities:

  • Lead event PMM workstreams end-to-end: translate company positioning into booth story, on-brand collateral, and speaker/demo narratives that generate qualified conversations and follow-ups.
  • Build and evolve high-leverage sales assets: own concise, accurate copy for master decks, one-pagers, case studies, and conference materials; partner with Design to ship on time and on brand.
  • Conduct light lead/account research around events; compile target titles and angles; prepare post-event recap and nurture copy with CTAs.
  • Enforce brand voice and visual standards across all assets; perform consistency checks before release.
  • Maintain a simple brand architecture tracker (product families, tiers, aliases); flag naming collisions and inconsistencies.
  • Translate messaging briefs into compelling

    website narratives

    : own page/story flow and navigation recommendations.
  • Collaborate with Content/Design to embed demos or product tours on the website, and ensure copy is scientifically accurate and on-brand (Content/Design teams handle CTA optimization and web ops).
  • Organize asset repositories with clear versioning and usage notes; collect feedback to inform the next iteration.


Required Skills:

  • 2-3 years of experience in product marketing or branding, preferably in B2B SaaS
  • Background in Life Sciences, Biotech, Engineering, Applied Sciences, or similar fields is a good to have.
  • Ability to understand and synthesize technical information on subjects like bioinformatics, AI/ML, data science, and data infrastructure
  • Develop messaging, key sales enablement collaterals, including brochures, pitch decks, case studies, and white-papers.
  • Experience using a variety of software tools for design and presentations, like Canva, PowerPoint etc
  • Proven ability to work collaboratively with cross-functional teams, including product management and sales teams.

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