Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in gurugram
>
ZS
>
Senior Product Marketing Associate (Demand Generation)

Senior Product Marketing Associate (Demand Generation)

4 - 6 years

8 - 12 Lacs

gurugram

Posted:15 hours ago| Platform:

Apply

Skills Required

demand generation management consulting project management logistics microsoft dynamics media sales marketing automation crm tools analytics marketing product marketing automation paid media saas marketing manager crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a

Senior Product Marketing Associate (Demand Generation)

to help power the marketing engine targeting one of our most strategic growth industries. This role will be critical in executing high-impact campaigns that build awareness, engage target accounts, and generate qualified pipeline.

This is a hands-on role for a marketer who thrives on execution excellence, data-driven insights, resourcefulness, and collaboration across teams. You will support campaign delivery across digital, events, ABM, and partner channels, ensuring programs are executed flawlessly.

What you'll do:

Youll work closely with the marketing functions and sales to ensure demand generation efforts are tightly aligned with the GTM priorities, marketing plan and pipeline goals for the industry.

Campaign execution & operations

Partner to execute integrated marketing programs (digital, events, email, paid media, webinars, ABM, etc.).
Manage campaign operations, including campaign set-up, project management, creative asset coordination, and execution timelines.
Support the delivery of industry-specific events (ZSs hosted and industry events, lunch & learns, executive roundtables, etc.), coordinating logistics, registrations, and follow-ups.

Demand generation & pipeline support

Execute nurture programs and account-based tactics to drive engagement within targeted accounts.
Support SDR enablement by ensuring leads are properly captured, routed, and followed up on.
Help monitor lead flow and campaign performance metrics to ensure industry pipeline goals are met.

Analytics & optimization

Help track and report on campaign performance (leads, MQLs, SQLs, pipeline contribution, etc.).
Provide actionable insights and recommendations for optimization (channel mix, tactics, etc.)

Collaboration & cross-functional partnership

Work with the Industry Marketing Manager to ensure campaigns reflect industry-specific narratives and priorities.
Work closely with Content and Creative teams to adapt and create campaign assets.
Collaborate with Sales and SDRs to maximize program follow-up and account engagement.

What youll bring:

4-6 years of experience in B2B demand generation, campaign marketing, or marketing operations, ideally in SaaS, with proven ability to manage campaigns end-to-end.
Collaborative and proactive, with excellent communication skills and attention to detail.
Hands-on experience with marketing automation and CRM tools (Marketo, Microsoft Dynamics, Workfront and Monday).
Strong project management skills, able to juggle multiple priorities and deadlines with precision.
Able to operate independently, solve problems with limited oversight, and propose improvements proactively.
Data-driven mindset. Comfortable analyzing metrics and making recommendations.
On-time, high-quality execution of campaigns and events.
Clear and consistent reporting of campaign performance with actionable insights.
Strong collaboration across marketing, sales, and SDRs to maximize program impact.
Growing expertise in demand generation, positioning you for expanded responsibility.
Fluency in English
Client-first mentality
Intense work ethic
Collaborative spirit and problem-solving approach

How youll grow:

Cross-functional skills development & custom learning pathways
Milestone training programs aligned to career progression opportunities
Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Hybrid working model:

More Jobs at ZS

Associate - PMO

New Delhi, Pune

3 - 5 yrs

INR 6 - 8 Lacs

Data Science Consultant

Pune, Gurugram, Bengaluru

6 - 9 yrs

INR 25 - 35 Lacs

Decision Analytics Associate - Supply Chain & Manufacturing

Pune, Maharashtra, India

Experience: Not specified

Salary: Not disclosed

Azure Data Engineer

Pune, Maharashtra, India

Experience: Not specified

Salary: Not disclosed

Senior Associate - ITAM

Pune, Maharashtra, India

Experience: Not specified

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Consulting and Technology

Roseville

Login to

Please Verify Your Phone or Email

Confirm Action

Senior Product Marketing Associate (Demand Generation)