Senior Product Marketing Associate (Demand Generation)

Senior Product Marketing Associate (Demand Generation)

This is a hands-on role for a marketer who thrives on execution excellence, data-driven insights, resourcefulness, and collaboration across teams. You will support campaign delivery across digital, events, ABM, and partner channels, ensuring programs are executed flawlessly.

What you'll do:

Youll work closely with the marketing functions and sales to ensure demand generation efforts are tightly aligned with the GTM priorities, marketing plan and pipeline goals for the industry.

• Partner to execute integrated marketing programs (digital, events, email, paid media, webinars, ABM, etc.).
• Manage campaign operations, including campaign set-up, project management, creative asset coordination, and execution timelines.
• Support the delivery of industry-specific events (ZSs hosted and industry events, lunch & learns, executive roundtables, etc.), coordinating logistics, registrations, and follow-ups.

• Execute nurture programs and account-based tactics to drive engagement within targeted accounts.
• Support SDR enablement by ensuring leads are properly captured, routed, and followed up on.
• Help monitor lead flow and campaign performance metrics to ensure industry pipeline goals are met.

• Help track and report on campaign performance (leads, MQLs, SQLs, pipeline contribution, etc.).
• Provide actionable insights and recommendations for optimization (channel mix, tactics, etc.)

• Work with the Industry Marketing Manager to ensure campaigns reflect industry-specific narratives and priorities.
• Work closely with Content and Creative teams to adapt and create campaign assets.
• Collaborate with Sales and SDRs to maximize program follow-up and account engagement.

What youll bring:

• 4-6 years of experience in B2B demand generation, campaign marketing, or marketing operations, ideally in SaaS, with proven ability to manage campaigns end-to-end.
• Collaborative and proactive, with excellent communication skills and attention to detail.
• Hands-on experience with marketing automation and CRM tools (Marketo, Microsoft Dynamics, Workfront and Monday).
• Strong project management skills, able to juggle multiple priorities and deadlines with precision.
• Able to operate independently, solve problems with limited oversight, and propose improvements proactively.
• Data-driven mindset. Comfortable analyzing metrics and making recommendations.
• On-time, high-quality execution of campaigns and events.
• Clear and consistent reporting of campaign performance with actionable insights.
• Strong collaboration across marketing, sales, and SDRs to maximize program impact.
• Growing expertise in demand generation, positioning you for expanded responsibility.
• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach

How youll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions