Senior Product Manager

Company Description

Praja App is on a mission to Digitize Bharat by building Hyper-Local Social Network.

Role Description

SPM Growth (Acquisition & Activation)

Location:

Reports to:

Who you serve:

Scope:

Role Mission

Time‑to‑Aha

Visit→Trial

annual mix

Outcomes You Own

• Signup → Aha Moment
• Visit→Trial conversion
• Trial→1st Payment conversion
• Annual mix (%)
• Experiment velocity: ≥ 4 tests/month

What you do

• Remove creation friction with the Posters PM: improve editor performance on low‑end Android, enable offline editing, and ship one‑tap WhatsApp/print bundles; run weekly experiments.
• Architect offer routing (not price changes): annual‑first by propensity, ₹1 vs money‑back trials, seat bundles—with pre‑registered guardrails (D7 paid, refunds, support).
• Co‑own onboarding narrative: vernacular flows, festival/civic calendar prompts; personalize early value using geo & role context (village/mandal/ward).
• Instrument the funnel end‑to‑end with a canonical event taxonomy and ensure data quality.

What Success Looks Like (first 90-180 days)

• p95 Time‑to‑Aha < 90s.
• Visit→Trial +20–30%; 
• Trial→1st Payment +15–20% via routing + copy.
• ≥4 experiments/month, <10% guardrail breaches

Must Haves

• 3+ years

   in product, including 

  1–2 years

   directly on 

  growth/activation/conversion

   for consumer apps.
• Fluency with 

  UPI AutoPay basics

   and how billing choices influence trial→paid.
• Deep comfort with 

  funnel analytics, causal testing, cohorting, and MDE

   thinking.
• Strong 

  vernacular sensitivity

  ; shipped for 

  Hindi + one South Indian language

   (or similar).
• High agency, crisp writing/microcopy, and tight collaboration with design/eng/DS

one paragraph per shipped win