Praja App

Company Description Praja App is on a mission to Digitize Bharat by building Hyper-Local Social Network. Role Description SPM Growth (Acquisition & Activation) Location: Hyderabad, India (hybrid; travel to tier‑2/3 districts as needed) Reports to: CPO Who you serve: Local leaders at village/mandal levels in Bharat Scope: Own the path Acquisition → Aha (Activation) → Trial Onboarding → 1st Payment Role Mission Reduce Time‑to‑Aha and raise D1 (Day‑1 activation) to pre‑agreed targets. Lift Visit→Trial and Trial→1st Payment while protecting retention guardrails. Increase annual mix (₹2,400/yr) for high‑propensity cohorts. Outcomes You Own Signup → Aha Moment Visit→Trial conversion Trial→1st Payment conversion Annual mix (%) Experiment velocity: ≥ 4 tests/month What you do Remove creation friction with the Posters PM: improve editor performance on low‑end Android, enable offline editing, and ship one‑tap WhatsApp/print bundles; run weekly experiments. Architect offer routing (not price changes): annual‑first by propensity, ₹1 vs money‑back trials, seat bundles—with pre‑registered guardrails (D7 paid, refunds, support). Co‑own onboarding narrative: vernacular flows, festival/civic calendar prompts; personalize early value using geo & role context (village/mandal/ward). Instrument the funnel end‑to‑end with a canonical event taxonomy and ensure data quality. What Success Looks Like (first 90-180 days) p95 Time‑to‑Aha < 90s. Visit→Trial +20–30%; Trial→1st Payment +15–20% via routing + copy. ≥4 experiments/month, <10% guardrail breaches Must Haves 3+ years in product, including 1–2 years directly on growth/activation/conversion for consumer apps. Fluency with UPI AutoPay basics and how billing choices influence trial→paid. Deep comfort with funnel analytics, causal testing, cohorting, and MDE thinking. Strong vernacular sensitivity ; shipped for Hindi + one South Indian language (or similar). High agency, crisp writing/microcopy, and tight collaboration with design/eng/DS Send your resume/LinkedIn and one paragraph per shipped win (context → lever → experiment → numbers → what you’d do next) to pmcareers@praja.buzz