Company Description Praja App is on a mission to Digitize Bharat by building Hyper-Local Social Network. Role Description SPM Growth (Acquisition & Activation) Location: Hyderabad, India (hybrid; travel to tier‑2/3 districts as needed) Reports to: CPO Who you serve: Local leaders at village/mandal levels in Bharat Scope: Own the path Acquisition → Aha (Activation) → Trial Onboarding → 1st Payment Role Mission Reduce Time‑to‑Aha and raise D1 (Day‑1 activation) to pre‑agreed targets. Lift Visit→Trial and Trial→1st Payment while protecting retention guardrails. Increase annual mix (₹2,400/yr) for high‑propensity cohorts. Outcomes You Own Signup → Aha Moment Visit→Trial conversion Trial→1st Payment conversion Annual mix (%) Experiment velocity: ≥ 4 tests/month What you do Remove creation friction with the Posters PM: improve editor performance on low‑end Android, enable offline editing, and ship one‑tap WhatsApp/print bundles; run weekly experiments. Architect offer routing (not price changes): annual‑first by propensity, ₹1 vs money‑back trials, seat bundles—with pre‑registered guardrails (D7 paid, refunds, support). Co‑own onboarding narrative: vernacular flows, festival/civic calendar prompts; personalize early value using geo & role context (village/mandal/ward). Instrument the funnel end‑to‑end with a canonical event taxonomy and ensure data quality. What Success Looks Like (first 90-180 days) p95 Time‑to‑Aha < 90s. Visit→Trial +20–30%; Trial→1st Payment +15–20% via routing + copy. ≥4 experiments/month, <10% guardrail breaches Must Haves 3+ years in product, including 1–2 years directly on growth/activation/conversion for consumer apps. Fluency with UPI AutoPay basics and how billing choices influence trial→paid. Deep comfort with funnel analytics, causal testing, cohorting, and MDE thinking. Strong vernacular sensitivity ; shipped for Hindi + one South Indian language (or similar). High agency, crisp writing/microcopy, and tight collaboration with design/eng/DS Send your resume/LinkedIn and one paragraph per shipped win (context → lever → experiment → numbers → what you’d do next) to pmcareers@praja.buzz
Company Description Praja is a hyper-local social platform built for Bharath — where people instantly discover everything happening in their village, mandal, and district, in their own language. Every user is mapped to their real geography and interest areas, enabling authentic village-level communities and interest communities that reflect how Bharath connects in the offline world. Today, citizens, local leaders, and political parties use Praja to share updates, create viral posters, run digital campaigns, and stay connected with their people. We’ve become the go-to digital layer for political and community engagement in Telugu states, driven by deep vernacular adoption and high user trust.If you want to build for the next 500M internet users, experiment fast, and scale a high-growth consumer product from the ground up — Praja is the place for you. About the Role We’re hiring a Performance Marketing & Growth Lead to own and scale the full growth funnel — impressions → installs → signups → trials → premium → resurrection. You’ll drive acquisition costs, conversion rates, and reactivation metrics, and scale proven Telugu growth playbooks into other Indian vernacular markets. 📌 Reports to: Head of Growth & Community Key Outcomes You’ll Own 🎯 User Acquisition CAC (impression → signup) ⚙️ Trial CAC (signup → trial) 💰 Premium CAC (trial → premium) 🔁 Resurrection Rate (lapsed premium → active) 🧪 Experiment Velocity (tests per month & success rate) What You’ll Do Lead end-to-end performance marketing across Meta Ads, Google UAC, and other paid channels. Optimize full-funnel tracking; identify leaks and run A/B tests to improve conversion. Continuously optimize CACs and scale high-performing channels. Run growth experiments: referrals, creators, community activations, offline-to-online pilots. Build resurrection campaigns for churned premium users (WhatsApp journeys, retargeting, recommendations). Convert Telugu market learnings into playbooks for new vernacular markets. Must-Have Experience 3–6 years in performance marketing / growth / UA in consumer internet. Deep hands-on experience with Meta Ads Manager & Google App Campaigns. Strong analytical skills — CAC, ROAS, LTV, funnel metrics. Experience with reactivation/resurrection campaigns (CRM, WhatsApp, push, retargeting). Demonstrated ability to crack vernacular markets — cracked acquisition or growth playbooks in Hindi + one South Indian language. What Winning Looks Like First 90 Days Stabilize CACs across acquisition → trial → premium on Meta & Google. Run 3+ high-impact growth experiments. Improve trial or premium conversion by X%. Launch resurrection campaigns and hit ~10% reactivation baseline. In 6 Months Reduce overall CACs by Y%. New channels contribute 25–30% of total trial inflow. Achieve sustainable ROAS across core platforms. Localize playbooks for a second vernacular market. Why You’ll Love Working Here 🚀 Full-funnel ownership: performance, growth, experiments, resurrection. 💡 Direct business impact: influence user growth, trials & revenue every day. 🌍 Vernacular-first opportunity: build for India’s next 100M users. Compensation 💰 ₹24–30 LPA
📍 Hyderabad (first 3–6 months) → Chennai 🕒 Experience: 4–7 years 🏢 Early-stage Startup | High Ownership 📌 Reports to : Head of Growth & Community Company Description Praja is a hyper-local social platform built for Bharath — where people instantly discover everything happening in their village, mandal, and district, in their own language. Every user is mapped to their real geography and interest areas, enabling authentic village-level communities and interest communities that reflect how Bharath connects in the offline world. Today, citizens, local leaders, and political parties use Praja to share updates, create viral posters, run digital campaigns, and stay connected with their people. We’ve become the go-to digital layer for political and community engagement in Telugu states, driven by deep vernacular adoption and high user trust.If you want to build for the next 500M internet users, experiment fast, and scale a high-growth consumer product from the ground up — Praja is the place for you. About the Role Praja is expanding into Tamil Nadu, and we’re hiring a Regional Head – Tamil Nadu (Sales & Community) to lead the launch and scale of the entire state. For the first 1-3 months , you will understand our AP/Telangana playbooks, internal systems, and operational models. During this period, you’ll also set up Tamil Nadu’s content, community, and sales foundation. Post this, you will take full ownership of Tamil Nadu — building the team, running daily operations, scaling district presence, forging key partnerships, and driving ARR. What You’ll Own End-to-end Tamil Nadu launch & operational scale Tamil content + community engine Sales hiring, funnel ownership, and revenue delivery Replication of AP/Telangana playbooks for TN ARR targets & state-level KPIs end-to-end What You’ll Do Build and run Tamil content + poster operations Hire, train, and lead the TN sales team; own funnel outcomes Build partnerships with influencers, community bodies, political parties & local networks Translate AP/Telangana insights into Tamil-specific playbooks Hire and lead a 10–20 member team across content, community, and sales within the first 3 months Drive ARR, sales performance, and district-level scale What Success Looks Like: 1–3 Months Build initial TN team (content, community, sales) Stabilize daily Tamil content & Community operations Contribute toward achieving a $500K ARR run rate 3–6 Months Fully launch Tamil Nadu operations Achieve $1M ARR using AP/Telangana playbook replication Strengthen political, content & community partnerships What We’re Looking For Core Experience (Mandatory) 4–7 years of experience leading teams in managerial roles, running operations or business functions Proven ability to hire, manage, and scale on-ground teams (content/community/sales) Native Tamil speaker with deep understanding of Tamil Nadu tier 2/3 audiences Bachelor’s from a Tier-1 college or MBA preferred Mindset & Working Style Experience in entrepreneurial roles (founder, early employee) or 0→1 startup environments is highly preferred High ownership, execution velocity, and ability to operate independently Bonus (Nice-to-Have) Exposure to political consulting or prior experience in political strategy firms is an added advantage Experience working in a content startup or a vernacular-focused high-growth startup Compensation & Benefits Salary : ₹24–30 LPA (based on experience) Equity : ESOPs offered on top of the CTC (not included in the salary package) Benefits : Opportunity to build Praja in Tamil Nadu from zero to scale, Work closely with founders Why Join Us Lead Tamil Nadu end-to-end — content, community, sales & partnerships Build the region’s entire operational engine from scratch Join a fast-growing startup shaping Bharat’s political & community landscape
As a Regional Head - Tamil Nadu (Sales & Community) at Praja, you will be responsible for leading the launch and scale of the entire state. In the initial 1-3 months, you will familiarize yourself with our AP/Telangana playbooks, internal systems, and operational models while setting up Tamil Nadu's content, community, and sales foundation. Subsequently, you will take charge of Tamil Nadu, overseeing team building, daily operations, district presence scaling, partnership formation, and revenue generation. **Role Overview:** As the Regional Head - Tamil Nadu, your primary responsibilities include: - Overseeing the end-to-end launch and operational scale of Tamil Nadu - Managing the Tamil content and community engine - Leading sales hiring, owning the funnel outcomes, and driving revenue delivery - Replicating successful playbooks from AP/Telangana for Tamil Nadu - Achieving ARR targets and state-level KPIs comprehensively **Key Responsibilities:** You will be expected to: - Build and manage Tamil content and poster operations - Recruit, train, and guide the TN sales team, taking charge of funnel outcomes - Form partnerships with influencers, community bodies, political parties, and local networks - Adapt AP/Telangana insights into tailored Tamil-specific playbooks - Lead a team of 10-20 members across content, community, and sales within the initial 3 months - Enhance ARR, sales performance, and district-level expansion **Qualifications Required:** - Minimum 4-7 years of experience in leading teams in managerial roles, running operations, or business functions - Demonstrated proficiency in hiring, managing, and scaling on-ground teams across content, community, and sales - Fluency in Tamil with a deep understanding of Tamil Nadu's tier 2/3 audiences - Bachelor's degree from a Tier-1 college or MBA preferred - Experience in entrepreneurial roles or startup environments preferred - Strong ownership mentality, execution speed, and ability to work autonomously **Additional Details:** - Exposure to political consulting or prior experience in political strategy firms is advantageous - Prior involvement in a content startup or a vernacular-focused high-growth startup is beneficial If you are looking to lead the end-to-end operations in Tamil Nadu, shape the region's operational engine from scratch, and be part of a rapidly growing startup influencing Bharat's political and community landscape, Praja offers you the opportunity to make an impact.,
As the Regional Head - Tamil Nadu (Sales & Community) at Praja, you will be responsible for leading the launch and scale of the entire state. In the first 1-3 months, you will familiarize yourself with our AP/Telangana playbooks, internal systems, and operational models, while setting up Tamil Nadu's content, community, and sales foundation. Your role will then involve taking full ownership of Tamil Nadu, which includes building the team, overseeing daily operations, expanding district presence, establishing key partnerships, and driving ARR. **What You'll Own:** - End-to-end Tamil Nadu launch & operational scale - Management of Tamil content + community engine - Sales hiring, funnel ownership, and revenue delivery - Replication of AP/Telangana playbooks for TN - Achievement of ARR targets & state-level KPIs end-to-end **What You'll Do:** - Build and oversee Tamil content + poster operations - Recruit, train, and lead the TN sales team; responsible for funnel outcomes - Establish partnerships with influencers, community bodies, political parties & local networks - Adapt AP/Telangana insights into Tamil-specific playbooks - Lead a team of 10-20 members across content, community, and sales within the initial 3 months - Drive ARR, sales performance, and district-level scale **Success Metrics:** *Within 3 Months*: - Establish initial TN team (content, community, sales) - Stabilize daily Tamil content & Community operations - Contribute to achieving a $500K ARR run rate *Within 36 Months*: - Fully launch Tamil Nadu operations - Achieve $1M ARR by replicating AP/Telangana playbook - Strengthen political, content & community partnerships **What We're Looking For:** *Core Experience (Mandatory):* - 4-7 years of experience in leading teams in managerial roles, running operations, or business functions - Demonstrated ability to hire, manage, and scale on-ground teams (content/community/sales) - Native Tamil speaker with profound understanding of Tamil Nadu tier 2/3 audiences - Bachelor's from a Tier-1 college or MBA preferred *Mindset & Working Style:* - Experience in entrepreneurial roles or 0-1 startup environments preferred - Strong sense of ownership, execution velocity, and ability to work independently *Bonus (Nice-to-Have):* - Exposure to political consulting or prior experience in political strategy firms - Background in a content startup or a vernacular-focused high-growth startup **Compensation & Benefits:** - Salary: 24-30 LPA (based on experience) - Equity: ESOPs offered on top of the CTC - Benefits: Opportunity to build Praja in Tamil Nadu, Work closely with founders **Why Join Us:** - Lead Tamil Nadu end-to-end in content, community, sales & partnerships - Establish the region's entire operational engine from scratch - Contribute to a fast-growing startup shaping Bharat's political & community landscape,
Hiring Tamil-speaking Relationship Managers for telesales. Connect with political leaders, onboard to 15day free trial , convert to paid plans, maintain call logs. 1+ year voice process exp required. Work 36 months in Hyderabad, later Chennai. 23K30K Provident fund Health insurance
Tamil Content Generator | Praja App 📍 Initial Work Location: Hyderabad (first 3–6 months) → Chennai base 🕒 Experience: 0–2 years | 💰 Salary: ₹3 LPA + Benefits About the Role Praja is looking for a Creative Tamil Content Generator with a passion for politics, civic issues, and social media trends to join our fast-growing startup. You’ll create high-impact short-form political and civic content in Tamil , shaping how millions of users engage with public conversations across Tamil Nadu. This role combines journalistic curiosity, digital storytelling, and trendspotting to craft content that informs, inspires, and goes viral. Key Responsibilities Create, edit, and publish high-quality short-form Tamil content on politics, civic issues, and current events. Track and adapt trending news and political topics into engaging digital stories. Source viral and relevant content across media platforms — from news to culture and public events. Produce visually-driven, high-engagement posts tailored for social media audiences . Required Skills & Experience 0–2 years of experience in Tamil content creation, journalism, or social media management . Strong command of Tamil (written and verbal) . Active social media user with a strong grasp of digital and cultural trends in Tamil Nadu . Good awareness of Tamil Nadu politics, civic topics, and local narratives . Any graduate with creative thinking and writing skills can apply. Compensation & Benefits 💼 Salary: ₹3 LPA + Benefits 🌟 Perks: Be part of the core team launching Praja in Tamil Nadu Opportunity to build and scale a vernacular digital platform from the ground up Medical insurance, laptop, travel, and accommodation support Dynamic startup culture fostering innovation, speed, and impact About Praja Praja is a hyper-local social platform built for Bharat , connecting people to everything happening in their village, mandal, or district — in their own language . We empower citizens, leaders, and political groups to share updates, launch digital campaigns, and build authentic hyperlocal communities. After achieving deep adoption across Telugu states, we’re now expanding into Tamil Nadu — continuing our mission to become Bharat’s go-to social platform for political and community engagement . If you want to build for the next 500 million internet users , move fast, and shape the future of vernacular digital media — join Praja today.
🔹 About the Role We’re looking for Telugu-speaking Relationship Managers to help political followers and leaders use digital posters through our app. You’ll connect with leads, onboard them to a 15-day free trial , and convert them to paid subscribers. Company website: https://praja.buzz/ https://play.google.com/store/apps/details?id=buzz.praja.app&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1 🔹 Where will you work? You will work in Praja office Hyderabad for 3 to 6 months. Later you will move to Chennai as working location. 🔹 Joining date: Immediately 🔹 What You’ll Do Call potential users & explain our Praja Premium product Guide them through creating & sharing their first digital poster Onboard to free trial , then convert to paid plans Maintain rapport & clearly explain pricing packages Update call logs and feedback accurately 🔹 Mandatory Requirements 1+ years of telesales or voice process experience Good communication in Tamil (mandatory) - Reading and Speaking Sales experience in outbound calling or lead system 🔹 Good to have Political awareness Team lead experience 🔹 Skill Set Quick Learner – Ability to understand the product quickly. Strong Native Communication – High-standard communication skills in the local language. Ownership & Commitment – Shows long-term job need and responsibility. Clear Articulation – Can explain posters and Praja features clearly. Differentiation Skills – Able to explain how Praja is different from other poster sources. Self-Learning – Understands the product from brochure/app and explains it well in interviews. Curiosity – Asks questions to deepen understanding. Negotiation Skills – Can persuade and handle objections effectively. Positive Sales Attitude – Never says “NO” or “Okay” in a passive way; maintains active, solution-oriented approach. Pitching Ability – Can create and deliver the best pitch during the interview, without any training. Calling & Sales Experience – Proven ability to make several calls daily and achieve sales goals.' Salary & Perks CTC: ₹23,000 – ₹30,000/month Incentives: Up to ₹8,000/month Benefits: ₹5L Health Insurance (employee, spouse, kids) Provident Fund (PF) Relationship Manager (Tele-Sales - Tamil) (3 Months Hyderabad, Later Chennai Location)
About the Role Were looking for Tamil-speaking Relationship Managers to help political followers and leaders use digital posters through our app. You’ll connect with leads, onboard them to a 15-day free trial , and convert them to paid subscribers. Company website: https://praja.buzz/ https://play.google.com/store/apps/details?id=buzz.praja.app&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1 Where will you work? You will work in Praja office Hyderabad for 2 to 3 months. Later you will move to Chennai as working location. Joining date: Immediately What You’ll Do Call potential users & explain our Praja Premium product Guide them through creating & sharing their first digital poster Onboard to free trial , then convert to paid plans Maintain rapport & clearly explain pricing packages Update call logs and feedback accurately Mandatory Requirements 1+ years of telesales or voice process experience Good communication in Tamil (mandatory) - Reading and Speaking Sales experience in outbound calling or lead system Good to have Political awareness Team lead experience Skill Set Quick Learner – Ability to understand the product quickly. Strong Native Communication – High-standard communication skills in the local language. Ownership & Commitment – Shows long-term job need and responsibility. Clear Articulation – Can explain posters and Praja features clearly. Differentiation Skills – Able to explain how Praja is different from other poster sources. Self-Learning – Understands the product from brochure/app and explains it well in interviews. Curiosity – Asks questions to deepen understanding. Negotiation Skills – Can persuade and handle objections effectively. Positive Sales Attitude – Never says “NO” or “Okay” in a passive way; maintains active, solution-oriented approach. Pitching Ability – Can create and deliver the best pitch during the interview, without any training. Calling & Sales Experience – Proven ability to make several calls daily and achieve sales goals.' Salary & Perks CTC: 23,000 – 30,000/month Incentives: Up to 8,000/month Benefits: 5L Health Insurance (employee, spouse, kids) Provident Fund (PF) Relationship Manager (Tele-Sales - Tamil) (3 Months Hyderabad, Later Chennai Location)