Senior PPC Executive

Company Description

Vrinsoft Technology Pvt. Ltd. is a top-rated Mobile App Development Company in India with over 15 years of commitment to client success. Recognized for our expertise in AI/ML, Digital Transformation, Flutter, React, and Custom Apps, our team of 200+ professionals delivers reliable solutions to clients across the USA, UK, Canada, Australia, Germany, UAE, and other key regions. With over 2,000 apps delivered across various industries, we ensure a smooth and effective app development experience for businesses of all sizes. Our achievements are featured on renowned platforms such as Clutch, GoodFirms, and Upwork.

Role Description

This is a full-time on-site role located in Ahmedabad for a Senior PPC Executive. The Senior PPC Executive will be responsible for managing PPC campaigns, analyzing performance data, implementing optimization strategies, conducting keyword research, creating ad copies, and monitoring budget spend to ensure optimal ROI. The role also involves collaborating with the marketing team to align campaign strategies and reporting on campaign performance to stakeholders.

Experience : 3+ Years,

Proven experience of working in IT Service,

Roles and Responsibilities

-At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department. 

-Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)

-Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share).

- Use insights to recommend actions or strategy shifts.

-Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.

-Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.

-Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.

-Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals. Good copywriting and understanding of IT customer psychology.

Required skills and experience

-2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.

-PPC Experience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%.

-Ability to blend quantitative data with qualitative data to optimize campaign performance

-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)

-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment

-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Qualifications

• Experience in managing PPC campaigns and optimizing for performance
• Proficiency in keyword research and creating compelling ad copies
• Strong analytical skills to analyze performance data and implement improvements
• Knowledge of budget management and ROI tracking
• Ability to work collaboratively with the marketing team
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, or a related field
• Experience in digital marketing tools and platforms