Senior PPC Executive

PPC Executive:

• Develop, execute, and optimize PPC campaigns across Google Ads and Facebook Ads.
• Conduct keyword research, audience targeting, and competitor analysis to enhance ad performance.
• Create compelling ad copy, creatives, and landing pages for high-converting campaigns.
• Monitor and analyze campaign performance metrics to ensure maximum ROI.
• Implement A/B testing strategies for ad creatives, bidding strategies, and landing pages.
• Manage ad budgets effectively, ensuring cost-efficiency and profitability.
• Stay up-to-date with industry trends, algorithm updates, and best practices.
• Provide regular performance reports with actionable insights and recommendations.
• Collaborate with marketing and design teams to align PPC campaigns with overall business goals.

Requirements:

• Proven experience in managing PPC campaigns on Google Ads and Facebook Ads.
• Strong understanding of keyword research, audience segmentation, and bidding strategies.
• Proficiency in analytics tools such as Google Analytics, Facebook Business Manager, and Google Tag Manager.
• Experience with A/B testing and conversion rate optimization.
• Ability to analyze data, interpret trends, and provide strategic recommendations.
• Knowledge of Google Ads Editor and Facebook Ads Manager.
• Excellent written and verbal communication skills.
• Strong problem-solving skills and attention to detail.
• Certification in Google Ads and Facebook Blueprint (preferred but not required).

Benefits:

• Competitive salary based on experience.
• Performance-based incentives.
• Professional development opportunities.
• A collaborative and innovative work environment.

Note: Client Communication is must.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and interest in the role to nidhigour.visibilitygurus@gmail.com