Senior Performance Marketer

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Proficiency in Paid Social, Google Ads, and Facebook Ads Manager is mandatory, requiring advanced skills to manage successful campaigns.
• Strong expertise in campaign management to efficiently oversee and optimize campaigns for maximum performance and ROI.
• Demonstrated ability in conversion rate optimization to enhance the effectiveness of ad creatives and landing pages.
• Proficiency in media planning to strategically allocate budgets and resources for maximum outreach and engagement.
• Analytical skills to assess campaign performance and derive actionable insights from data to inform strategy adjustments.
• Excellent communication skills to collaborate with cross-functional teams and articulate campaign goals and performance metrics.
• Problem-solving skills to quickly identify issues in campaigns and implement effective solutions to rectify them.
• Ability to stay updated with the latest digital marketing trends and adapt strategies to maintain competitiveness.
  

Roles And Responsibilities

• Develop, execute, and manage paid marketing campaigns across Google, Facebook, and other digital platforms to achieve business objectives.
• Analyze campaign performance data to optimize ad spend, targeting, and improve return on investment.
• Collaborate with the creative team to ensure ad creatives align with campaign goals and resonate with the target audience.
• Conduct conversion rate optimization to enhance user experience and increase the effectiveness of landing pages.
• Monitor industry trends and competitor activities to identify new opportunities and implement best practices.
• Prepare detailed reports on campaign performance, insights, and recommendations for stakeholders.
• Manage and maintain relationships with advertising partners and vendors to ensure seamless campaign execution.
• Continuously research and implement new marketing tools, platforms, and strategies to drive business growth.