Senior Paid Media Manager

Role Overview: As a Senior Paid Media Manager focused on mobile, you will play a crucial role in establishing and expanding the mobile media foundation for our organization. Your primary responsibility will involve setting up a Mobile Measurement Partner (MMP), on-boarding new mobile partners globally, and overseeing all aspects of paid media buying, planning, execution, optimization, and reporting. Key Responsibilities: - Run mobile web and app download campaigns, managing creative, targeting, and budget allocation. - Demonstrate technical expertise in handling mobile web and app campaigns, troubleshoot tracking issues. - Analyze and optimize campaign performance by delving into detailed reports covering bids, devices, audience segments, geographies, demographics, and creative elements. - Generate comprehensive mobile media reports for internal teams and marketing stakeholders. - Identify and address mobile verification concerns such as fraud and viewability. - Direct experience with an MMP, including bringing one in-house. - Collaborate closely with cross-functional teams including Marketing Analytics, Revenue Analytics, Data Science, and Growth & Monetization to drive best practices, testing opportunities, and roadmap development. - Mentor and provide guidance to other Channel Managers on standard methodologies and new insights. Qualifications Required: - BA/BS degree with excellent written and verbal communication skills. - 5-7 years of experience in performance-based paid media. - Strong organizational skills with meticulous attention to detail. - Proven track record of managing multiple projects simultaneously. - Proficiency in Microsoft Excel. - Ability to work effectively both independently and as part of a team. (Note: The additional details of the company provided by Sanjay Singh have been omitted as they are not directly related to the job description.) (Note: Job Category, Type, and Location have been omitted as they are not part of the job description.),