Job
Description
Senior Paid Media Manager Location: Salt Lake, Sector V, Kolkata, West Bengal, India Job Type: Full-time | Permanent Our client is a rapidly growing digital commerce group managing multiple eCommerce brands across global and Indian markets. As they continue to scale their marketing operations, they are seeking a data-driven and strategic Senior Paid Media Manager to lead their performance marketing efforts across web, app, and marketplace platforms. If you're passionate about paid media, attribution models, funnel optimization, and working with agile teams in a fast-paced environmentthis is your opportunity to make a significant impact. About the Role: As a Senior Paid Media Manager, you will be responsible for developing and executing multi-platform performance strategies that drive measurable growth. You'll collaborate with marketing, product, and technical teams to implement data-backed campaigns, improve attribution, and refine conversion funnels across channels like Google, Facebook, Amazon, Flipkart, and more. Key Responsibilities: Strategic Planning & Execution: Develop and implement performance marketing strategies aligned with business goals. Manage paid campaigns across platforms including Google Ads, Facebook Ads, native ads, and marketplaces (Amazon, Flipkart, Myntra, Jiomart, etc.). Execute app marketing strategies including user acquisition campaigns, app store optimization (ASO), and mobile-focused performance tactics. Analytics & Attribution: Utilize analytics platforms such as AppsFlyer, Microsoft Clarity, Firebase, and GA4 for tracking, attribution, and performance optimization. Manage tag integration and SDK implementation (GA4, Tag Manager, eCommerce data layer pushes). Analyze and improve the full conversion funnelnot just last-click performance. Marketplace & Social Advertising: Plan and optimize paid ads for third-party marketplaces and platforms like ShareChat, Snapchat, and emerging native ad networks. Continuously monitor and adjust bidding strategies, creative assets, and targeting criteria. Collaboration & Communication: Collaborate with developers and product teams to improve landing pages, page load times, and other ad-related technical improvements. Share insights with cross-functional teams to drive alignment and improve overall campaign impact. Reporting & Optimization: Build dashboards and reporting systems using tools like Looker Studio. Perform audits and continuously refine ad copy, creatives, and keyword strategies. Stay ahead of digital advertising trends, tools, and competitive insights. Qualifications: Must-Have: Bachelor's degree in Marketing, Business, or a related field. 5–7 years of paid media experience in an agency or eCommerce environment. Expertise in managing scalable campaigns across Google Ads, Facebook Ads, and marketplaces. Experience with marketing analytics tools (AppsFlyer, Firebase, GA4, Microsoft Clarity). Proficiency in tag management and attribution setup using SDKs and cloud-based tools. Strong understanding of SEO/SEM principles and conversion optimization. Nice-to-Have: Certifications in Google Ads, Meta Blueprint, and Google Analytics. Experience with 3rd party tools like SEMrush, Ahrefs, SimilarWeb, Screaming Frog, Keyword Planner. Familiarity with native ad networks and media buying strategies. Why Join Our Client's Team? Work on high-impact paid media campaigns in a rapidly growing eCommerce landscape. Collaborate with diverse teams across geographies and tech stacks. Exposure to modern tools and experimentation in performance marketing. Flexible and dynamic work culture that encourages learning and growth. Our client is an equal opportunity employer committed to building a diverse and inclusive team.
