Senior Paid Media Manager

About the Role: We are seeking a strategic and data-driven Senior Manager Paid Media to lead our paid media efforts aimed at attracting and engaging prospective students across programs. The ideal candidate will bring 58 years of experience in performance marketing, particularly within the higher education or EdTech sector, and will play a pivotal role in shaping the universitys digital acquisition strategy. This role involves developing and optimizing high-performing campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms to enhance lead generation, application volume, and enrollment outcomes.

Key Responsibilities:

• Design and execute full-funnel paid media strategies for the universitys undergraduate, postgraduate, and online programs.
• Plan, manage, and optimize PPC campaigns across Google, Meta, and YouTube to meet key metrics such as CPL, CPA, and ROI.
• Collaborate with the admissions and marketing teams to align digital campaigns with enrollment targets and academic calendars.
• Analyze and interpret campaign data, providing actionable insights to improve lead quality and conversion rates.
• Oversee media budgets, ensuring efficient allocation and maximum ROI across platforms. • Lead and mentor a small team of paid media specialists, ensuring campaign excellence and professional growth.
• Work closely with creative and content teams to develop impactful ad messaging tailored to student and parent audiences.
• Monitor market trends and competitor activity to identify new opportunities for growth and innovation.

Skills & Qualifications:

• 58 years of hands-on experience in performance marketing, ideally within the university or EdTech space.

• Proven track record of managing student acquisition campaigns across Google Ads, Meta Ads, and YouTube.

• Strong understanding of the student decision-making journey, from awareness to enrollment. • Expertise in campaign optimization, analytics, and conversion tracking (Google Analytics, Tag Manager, etc.).

• Experience in budget management and data-driven decision-making.

• Excellent analytical, leadership, and communication skills.

• Bachelor’s degree in Marketing, Business, or related field; certifications in Google Ads and Meta are an advantage.

Why Join Us:

• Be part of a forward-thinking marketing team driving university growth and enrollment impact. • Lead digital innovation in higher education marketing.

• Work in a collaborative, mission-driven environment that values creativity, data, and results.