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Tata Consumer Products
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Senior National Brand Activation Officer

Senior National Brand Activation Officer

Tata Consumer Products

4 - 8 years

20 - 25 Lacs

Mumbai

Posted:1 day ago| Platform:

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Skills Required

Supply chain Usage Brand activation Demand planning Field sales General trade Customer service Dms Merchandising Forecasting

Work Mode

Work from Office

Job Type

Full Time

Job Description

Financial Outcomes

Jointly responsible for delivery of Top Line budgets for the entire category across GT.

Monitor and Optimize BTL Spends by region. Streamline BTL planning, Implementation Evaluation processes to improve efficiency of spends.

Continuously understand and evaluate Competition volumes, inputs/program construct to develop and execute best-in-class merchandising, inputs, and actions to gain volumes and shares vs competition

Use market, shopper, and customer insights to assess changing customer habits / loyalty and identify category growth opportunities

Champion initiatives focused on enhancing productivity at the frontline by implementing measurement and incentivization strategies for pertinent metrics.

Work jointly with Director Category Development team members to monitor and deliver on all financial goals lined up.

Customer Service

Use market, shopper, and customer insights to assess changing customer habits / loyalty and identify category growth opportunities

Develop deep understanding of competition strategies and intelligence. Continuously engage and work with the brand teams to update relevant category understanding and use this to fine tune and sharp focus strategies in the marketplace.

Work closely with Supply chain Ops teams to improve quality of forecasting, better inventory management and fill rates at market level.

Provide regular market feedback to the management with regards of competition, brand position, challenges, and growth opportunities

Undertaking initiatives aimed at enhancing key input metrics

Internal Processes

Work closely with Demand planning team and field teams to ensure high quality of forecasting.

Support in BTL scheme circular upload execution on MAVIC DMS as per timelines.

Examine industry and competitions best practices to establish benchmarks and consistently innovate to enhance sales systems and processes for increased efficiency and productivity.

Ensure the attainment of the prescribed index score, a pivotal aspect of our Execution Scorecard

Innovation and Learning

Contribute to the development of the Category wise National business plans for the year in coordination with field sales and marketing teams, for each state and channel.

Be a key resource to anchor the tracking and quality execution of the Business plans for All India in conjunction with respective regional teams specifically for the General Trade channel.

Build category specific strategies (e.g., new product launches, growth initiatives) in conjunction with the CDMs of Foods Capital Foods.

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