Senior Marketing Manager (IT & Cybersecurity)

farheen.akhtar@talentcorner.in

Job Title: Senior Marketing Manager

Location: Bhandup, Mumbai (Work from office)

Experience: 3 - 5 Years

Industry: Corporate Media, B2B Events

Salary: 7 to 9 LPA

About The Company:

This is a leading tech media house specializing in IT and cybersecurity, serve as a trusted source of strategic intelligence for decision-makers in the Middle East and India.

Their work spans across digital publishing, event marketing, CXO engagement programs, and thought leadership content. We collaborate with top-tier cybersecurity service providers, OEMs, and enterprise tech brands to deliver impactful campaigns and experiences.

Role Overview:

to drive marketing campaigns and brand visibility across our conferences, events, and media platforms

The candidate will work closely with the Founder, owning end-to-end execution of campaigns while contributing creative strategies to position the entity as a trusted brand among CXOs and IT, cybersecurity decision-makers.

Key Responsibilities:

1. Plan and execute integrated marketing campaigns for

   B2B events and conferences

   (Webinars, CXO Meetups, and Partner Events).
2. Lead marketing activities across

   social media, WhatsApp campaigns, email campaigns

   , with a strong focus on

   LinkedIn and YouTube marketing

   .
3. Create creative content for

   event brochures, web pages, project campaigns, magazines, articles, and other collaterals

   to drive brand visibility, ensuring alignment with the overall brand vision and guidelines.
4. Manage and maintain the

   monthly social media content calendar

   .
5. Manage client relationships by understanding their

   brand guidelines, project requirements

   , ensuring timely deliverables, and maintaining a high level of satisfaction.
6. Support the

   outreach team

   in getting C-level executives to attend and keeping relationships strong.
7. Manage the

   in-house designers, editors, and partnership teams

   , providing the right content and direction for impactful promotions.
8. Manage and guide

   team members

   , ensuring tasks are completed on time and to a high standard.
9. Coordinate with

   external vendors

   (gifting, production, and others) to deliver creative, high-quality experiences for clients and event audiences.
10. Track

    campaign effectiveness

    , optimize based on insights, and prepare performance reports.
11. Prepare and present a

    monthly marketing report

    highlighting success metrics and improvement areas.
12. Support the

    Founder

    in strategic initiatives while independently owning assigned campaigns.

Ideal Candidate Profile:

1. Strong understanding of B2B space.
2. Prior experience in marketing for events/conferences targeting any C-level executives.
3. Proven ability to run campaigns across LinkedIn, YouTube, and other social media.
4. Existing industry connects with C-level professionals is a strong advantage.
5. A creative mindset with the ability to coordinate with vendors and deliver unique client experiences.

Top Skill Sets:

1. B2B Marketing & Event Promotion
2. Client & Stakeholder Management
3. LinkedIn & YouTube Marketing
4. Social Media & WhatsApp Campaign Management
5. Creative Content Development
6. Brand Communication
7. Email Marketing & Automation Tools
8. Vendor Management
9. Team Leadership & Collaboration
10. Data-Driven Marketing
11. Presentation & Reporting Skills
12. Networking & Relationship Building
13. Creativity with Data-backed Decision Making

Why Join Us?

1. Be part of a

   fast-growing media and events brand

   in the IT & Cybersecurity space.
2. Opportunity to work directly with

   CXOs and industry leaders

   , building strong professional networks.
3. Opportunity to

   lead impactful B2B marketing campaigns

   across conferences, webinars, and high-profile partner events.
4. A culture that values

   creativity, innovation, and data-driven decision making

   .
5. Collaborate with a passionate team where your ideas are heard and implemented.

6. End-to-end ownership

   of projects, giving you visibility and recognition for your work.
7. Exposure to

   regional and international markets

   , expanding your career opportunities.

Who Can Apply?

• Professionals with

  3–5 years of experience

  in B2B landscape.
• Candidates who have worked in

  marketing for conferences, webinars, or CXO-level events

  .
• Marketers with proven expertise in

  social media marketing (Preferably: LinkedIn, YouTube)

  and content writing.
• Professionals with experience in

  client handling

  , especially with

  C-level executives

  .
• Candidates with strong

  vendor management and team coordination skills

  .
• Those who are

  creative, detail-oriented, and data-driven

  in their approach.