Senior Marketing Executive

5 - 6 years

0 Lacs

Posted:10 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Seceon

AI-driven cybersecurity


Role summary

We’re hiring a hands-on Senior Marketing Executive to drive demand generation, event & webinar programs, and sales enablement across India. This role requires strong execution skills in HubSpot, ZoomInfo, email campaigns, and measurable B2B marketing that contributes to pipeline growth.


Key responsibilities

  • Build and run

    email campaigns

    and automated nurture workflows in

    HubSpot

    to drive MQL → SQL conversion.
  • Use

    ZoomInfo

    for targeted list building and campaign segmentation.
  • Plan and execute lead-generation programs, tracking MQLs, SQLs, pipeline contribution, and event ROI.
  • Own webinars, virtual events, and field/sponsorship activations (CISO events, BFSI summits, regional security meetups).
  • Create sales enablement assets: pitch decks, one-pagers, case studies, battle cards, and campaign-ready content.
  • Collaborate closely with Sales to align GTM, target accounts, and follow-up workflows.
  • Report on campaign performance (open/click rates, conversion, cost-per-lead, pipeline influenced) and optimize based on data.


Required skills & experience

  • 5-6 years

    in B2B/product marketing or demand generation; strong preference for cybersecurity marketing experience.
  • Hands-on with

    HubSpot CRM

    (campaigns, workflows, lists, reporting) and

    email campaign

    execution.
  • Practical experience using

    ZoomInfo

    (or equivalent) for intent & list building.
  • Proven track record in lead generation, event marketing, and pipeline contribution.
  • Comfortable creating sales enablement collateral and working closely with Sales.
  • Metric-driven, strong project management, excellent written & verbal communication.


Nice-to-have

  • Experience with Indian cybersecurity event ecosystem (CISO forums, BFSI summits).
  • Familiarity with ABM tactics and paid demand channels.


What we offer

  • Opportunity to influence GTM in a fast-growing AI-cybersecurity company.
  • Collaborative, product-led environment and measurable impact on revenue.
  • Competitive compensation and benefits.


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