Senior Marketing Executive

About Seceon

AI-driven cybersecurity

Role summary

We’re hiring a hands-on Senior Marketing Executive to drive demand generation, event & webinar programs, and sales enablement across India. This role requires strong execution skills in HubSpot, ZoomInfo, email campaigns, and measurable B2B marketing that contributes to pipeline growth.

Key responsibilities

• Build and run

  email campaigns

  and automated nurture workflows in

  HubSpot

  to drive MQL → SQL conversion.
• Use

  ZoomInfo

  for targeted list building and campaign segmentation.
• Plan and execute lead-generation programs, tracking MQLs, SQLs, pipeline contribution, and event ROI.
• Own webinars, virtual events, and field/sponsorship activations (CISO events, BFSI summits, regional security meetups).
• Create sales enablement assets: pitch decks, one-pagers, case studies, battle cards, and campaign-ready content.
• Collaborate closely with Sales to align GTM, target accounts, and follow-up workflows.
• Report on campaign performance (open/click rates, conversion, cost-per-lead, pipeline influenced) and optimize based on data.

Required skills & experience

• 5-6 years

  in B2B/product marketing or demand generation; strong preference for cybersecurity marketing experience.
• Hands-on with

  HubSpot CRM

  (campaigns, workflows, lists, reporting) and

  email campaign

  execution.
• Practical experience using

  ZoomInfo

  (or equivalent) for intent & list building.
• Proven track record in lead generation, event marketing, and pipeline contribution.
• Comfortable creating sales enablement collateral and working closely with Sales.
• Metric-driven, strong project management, excellent written & verbal communication.

Nice-to-have

• Experience with Indian cybersecurity event ecosystem (CISO forums, BFSI summits).
• Familiarity with ABM tactics and paid demand channels.

What we offer

• Opportunity to influence GTM in a fast-growing AI-cybersecurity company.
• Collaborative, product-led environment and measurable impact on revenue.
• Competitive compensation and benefits.