Senior Marketing Executive

As a Marketing Executive, you will play a crucial role in driving the marketing strategies and initiatives of the company. Your responsibilities will include: - Gathering market and customer information from websites and other social media platforms to build a comprehensive database. - Assisting with outbound sales coverage of territories. - Coordinating, planning, and executing trade shows, events, webinars, and roundtable conferences. - Conducting market research and analysis to evaluate trends, brand awareness, and competition ventures. - Maintaining internal and external communications, including brand building activities. - Establishing and maintaining relationships with media vendors and publishers for collaborative promotional activities. - Planning, generating, and tracking leads generation and demand generation programs. - Creating appropriate content for corporate presentations, driving customer engagement through digital channels, and developing creative content for promoting the company brand. - Building a strong Marketing Qualified Lead (MQL) across lines of businesses or solutions. - Monitoring campaign progress using various metrics and submitting performance reports. - Engaging with Industry Forums for events and speaker slots. - Handling pre-sales and post-sales activities such as customer success stories, flyers, banners, social media updates, and website material updates. - Planning and publishing press releases and central marketing campaigns. Qualifications: - Self-motivated, creative, and able to think out of the box. - 3-5 years of relevant marketing experience. - Proven experience as a marketing executive or in a similar role. - Thorough knowledge of strategic planning principles and marketing best practices. - Familiarity with social media and web analytics tools (e.g., Web Trends). - Strong communication and presentation skills for professional interactions over the phone, in person, and in written responses and reports. - Comfortable working in a dynamic technical organization with a rapidly expanding customer base. - Organized, flexible, and analytical with the ability to overcome obstacles through creative and adaptive approaches. - Adaptable to change and open to travel for customer meetings. - Hands-on experience with MS Office applications (PowerPoint, Excel, Word), marketing automation tools, social media/listening tools, and brand building approaches. - Persistent with a team-oriented attitude and a creative problem-solving approach.,