Senior Marketing & Design Specialist

5 years

0 Lacs

Posted:1 month ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

* Immediate Hiring *

## About the Role: As our founding Senior Marketing & Design Specialist, you will be the versatile engine of our growth. This unique role requires you to wear many hats, bridging the gap between data driven marketing, long-term organic strategy, and compelling creative design. Your mission is to build the APPHOX brand from the ground up, establishing our presence in key international markets, generating a pipeline of qualified leads, and ensuring every customer touchpoint is visually professional and on-brand. This is a strategic, hands-on role for a talented generalist who thrives on building a complete marketing function from scratch.

## Key Responsibilities Digital Marketing & Lead Generation:

  • Develop and execute paid acquisition campaigns, primarily on LinkedIn Ads and Google Ads, to generate high-quality B2B leads.
  • Manage campaign budgets, A/B test ad copy and creatives, and optimize for key metrics like CPL and MQLs.
  • Implement and manage email marketing campaigns and lead nurturing workflows. SEO & Content Strategy:
  • Conduct keyword research and develop a content strategy to build our organic presence.
  • Perform on-page SEO for all website content and collaborate on technical SEO improvements.
  • Track and report on key SEO metrics like organic traffic and keyword rankings. Graphic & Brand Design:
  • Serve as the custodian of the APPHOX brand, ensuring a consistent and professional visual identity.
  • Design a wide range of marketing collateral, including ad creatives, e-books, social media graphics, and sales presentations.
  • Create visually compelling landing pages and website assets in collaboration with the development team.

## Required Skills & Qualifications:

  • 5+ years of experience in a broad marketing role, with a proven track record in B2B SaaS.
  • Deep, hands-on expertise in at least one of the three core areas (Paid Ads, SEO, or Design), with functional competency in the other two.
  • Demonstrable experience managing successful LinkedIn Ads or Google Ads campaigns.
  • A strong understanding of SEO principles and content marketing strategies.
  • A strong portfolio showcasing high-quality graphic design work for B2B marketing (e-books, ads, presentations, etc.).
  • Excellent project management skills and the ability to juggle multiple priorities effectively.

## Essential Tools & Technologies:

  • PPC Platforms: Google Ads, LinkedIn Campaign Manager.
  • SEO Tools: Ahrefs or SEMrush, Google Search Console.
  • Design Software (Expert-Level): Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.
  • Analytics: Google Analytics (GA4).
  • Marketing Automation: Experience with HubSpot, Pardot, or similar platforms is a plus.About APPHOX Technologies APPHOX Technologies is pioneering a new generation of industry-specific ERP solutions. We are building a sophisticated, cloud-native B2B SaaS platform from the ground up, designed for high-value global markets including the GCC, UK, France, and the USA. Our mission is to architect and launch a suite of ERP products (Equine, Agriculture, Poultry) that are powerful, intuitive, and built on a modern, best-in-class technology stack. This is a ground-floor opportunity to join a team of experts and build a world-class product with global ambition.

## About APPHOX Technologies: APPHOX Technologies is pioneering a new generation of industry-specific ERP solutions. We are building a sophisticated, cloud-native B2B SaaS platform from the ground up, designed for high-value global markets including the GCC, UK, France, and the USA. Our mission is to architect and launch a suite of ERP products (Equine, Agriculture, Poultry) that are powerful, intuitive, and built on a modern, best-in-class technology stack. This is a ground-floor opportunity to join a team of experts and build a world-class product with global ambition.

Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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