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Delta Exchange
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Senior Marketing Analyst

Senior Marketing Analyst

Delta Exchange

5 years

0 Lacs

india

Posted:1 week ago| Platform:

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Skills Required

marketing analytics cpt engineering analyze metrics effectiveness data efficiency analysis strategies testing targeting messaging leadership trading sql excel tableau power ads communication storytelling

Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a Senior Marketing Analyst to lead marketing analytics across all acquisition channels. The successful candidate will manage campaign execution and deliver actionable insights on CPT, CPA, CAC, ROI, attribution uniqueness, overlap, and creative-level performance.This position is suited for candidates from Tier-1 engineering institutes (IITs or equivalent) with at least 5 years of relevant experience in a dynamic, high-growth startup environment.

Requirements

Manage and optimize performance of marketing campaigns across acquisition channels.
Analyze marketing performance metrics: CPT, CPA, CAC, ROI, attribution, overlap, and creative effectiveness.
Build data models and dashboards to monitor channel efficiency and ROI.
Conduct attribution analysis to identify uniqueness and minimize overlap across campaigns.
Partner with product, growth, and creative teams to align marketing strategies with business objectives.
Perform advanced A/B and multivariate testing to refine targeting, messaging, and creative performance.
Provide leadership with insights and recommendations to guide business decisions

Qualifications & Experience

B.Tech from IIT or Tier-1 engineering college (mandatory)
Minimum 5 years of experience in performance marketing analytics within a high-growth startup
Prior experience in fintech, trading, or crypto industries is highly desirable

Skills:

Strong analytical skills with expertise in SQL, Excel, and BI tools (Tableau, Power BI, Looker)
Proficiency in digital marketing platforms (Google Ads, Meta Business Manager, etc.)
Strong problem-solving, communication, and data storytelling skills
Self-motivated, adaptable, and results-oriented

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Senior Marketing Analyst